Are Retailers Suddenly Burying You In E-Mail?

Trance has a question for the Consumerist hive mind: Are you receiving more promotional e-mails than you were, say, a year ago? Not spam, but actual retailers that you want to hear from when they have a sale. Trance doesn’t have statistics for this, but thinks that she’s receiving more messages this year than last year, and has had to unsubscribe.

I don’t know if it is just me, but lately (as in the last year or so), the number of store emails I have been receiving has increased 10 fold.

I am on the distribution list for several stores I regularly shop at. I like to be on lists to get notice of special deals and the like. Sadly, I have found myself having to unsubscribe from many lists because I seriously started received at least one email a week. With the store the Limited, I was receiving daily emails! When I went to unsubscribe from The Limited’s email list, it asked if I wanted to just reduce the number of emails to once a week. My question is, who seriously WANTS to receive store emails daily or even once a week??? I just don’t get it.

I’ve noticed this, too: I’m looking at you, New York & Company. If you’re emailing me more than once a week and/or there’s no coupon or notice of a special sale, I’m unsubscribing.

What say you, Consumerists? Are you reaching for the “unsubscribe” button more often?

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.