Are Retailers Suddenly Burying You In E-Mail?

Trance has a question for the Consumerist hive mind: Are you receiving more promotional e-mails than you were, say, a year ago? Not spam, but actual retailers that you want to hear from when they have a sale. Trance doesn’t have statistics for this, but thinks that she’s receiving more messages this year than last year, and has had to unsubscribe.

I don’t know if it is just me, but lately (as in the last year or so), the number of store emails I have been receiving has increased 10 fold.

I am on the distribution list for several stores I regularly shop at. I like to be on lists to get notice of special deals and the like. Sadly, I have found myself having to unsubscribe from many lists because I seriously started received at least one email a week. With the store the Limited, I was receiving daily emails! When I went to unsubscribe from The Limited’s email list, it asked if I wanted to just reduce the number of emails to once a week. My question is, who seriously WANTS to receive store emails daily or even once a week??? I just don’t get it.

I’ve noticed this, too: I’m looking at you, New York & Company. If you’re emailing me more than once a week and/or there’s no coupon or notice of a special sale, I’m unsubscribing.

What say you, Consumerists? Are you reaching for the “unsubscribe” button more often?