Consumers Have More Trust In Companies That Tweet

A new survey shows that 75% of consumers think companies that tweet or post Facebook updates are more deserving of their trust than companies that don’t. The CEO of Fleishman-Hillard, which conducted the survey with Harris Interactive, says he thinks it shows that companies need to respond to crises much more openly and quickly than in years past: “Not in a 24-hours news cycle, but in minute-to-minute monitoring.”

“Consumers say: ‘In tweets we trust'” [Reuters]

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.