Over the last twelve years, Consumerist has been a steadfast proponent and voice on behalf of consumers, from exposing shady practices by secretive cable companies to pushing for action against dodgy payday lenders. Now, we’re joining forces with Consumer Reports, our parent organization, to cultivate the next generation of consumer advocacy.
Stay tuned as Consumerist’s current and future content finds its home as a part of the Consumer Reports brand. In the meantime, you can access existing Consumerist content below, and we encourage you to visit Consumer Reports to read the latest consumer news.
6.22.10 11:00 AM EDT By Ben Popken
marketing hello kitty agip sanrio azienda generale italiana petrol engine oil
Sometimes you can take branding too far. Apparently this Hello Kitty engine oil is a real product designed for compact cars, and it sells for $2980 Yen, 33 American dollars. Perfect for outrunning bad penguins. [Newlaunches via BoingBoing]
Part of 
Founded in 2005, Consumerist® is an independent source of consumer news and information published by Consumer Media LLC, a not-for-profit subsidiary of Consumer Reports.
