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6.22.10 11:00 AM EDT By Ben Popken
marketing hello kitty agip sanrio azienda generale italiana petrol engine oil
Sometimes you can take branding too far. Apparently this Hello Kitty engine oil is a real product designed for compact cars, and it sells for $2980 Yen, 33 American dollars. Perfect for outrunning bad penguins. [Newlaunches via BoingBoing]
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