Microsoft said it’s shutting down the Bing Cashback program July 30th.

The scheme let users get a little discount on products found and purchased using Bing search. On the Bing blog, Microsoft cited lack of “broad adoption” as driving the decision.

Apparently not even a massive ad campaign, and actually paying people to use your search engine, can make up for it being lame.

The program ends July 30th at 12 eastern. After that, you have up to a year to redeem any of your cashbacks.

A Farewell To Bing Cashback [Bing]

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.