According to Neiman Marcus, people might make jokes about Spanx for men but they’re flying off the shelves. The men’s fashion director at the department store told the New York Times, “We are selling them as quickly as Spanx can make them. Men may not be talking about it, but they’re buying it.” The president of Freshpair, a website that sells “torso-enhancing” tees, says “profile-enhancing” underwear is also quite popular.
I don’t want to brag, but of course I make my own Spanx at home with posterboard and duct tape. If you’ve been secretly longing for some girdle shirts, though, the Times says Spanx are now selling through Bloomingdale’s, Saks Fifth Avenue and Nordstrom in addition to the retailers mentioned above.
“Men’s ‘Shapewear’ Is a Retail Hit” [New York Times]