Unlike meatspace malls, you can’t scope out the other shoppers when you’re browsing the online aisles. But thanks to this handy infographic from Permuto Discoveries, the truth is out: virtual malls are dominated by middle-aged white women with household incomes of $65K. Yeah, it’s Paramus without the blue laws.

Actually, the real news in the infographic is that, unlike back in the last century, when online shopping was still considered something geeky, it’s now about as mainstream as Costco. Almost 50% of all Americans shop online, and 88% of online shoppers have bought something online in the last six months. Revenue for online merchants is over $34 billion a year, up 500% from the end of the last century.

Who’s Shopping Online? [Permuto Discoveries]

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.