According to a new report, Burger King is trying to class up their recently upgraded breakfast menu by testing so-called “brunch” selections, complete with “mimosas” in a handful of markets. Two problems: BK’s brunch menu isn’t offered any later than their breakfasts and those mimosas are really just OJ spiked with soda.
The brunch menu that’s currently being tested in some markets in Massachusetts, Florida and western Canada includes the BK Ciabatta Breakfast Sandwich — scrambled egg, cheese, tomato, ham and bacon with a smoky tomato sauce.
And then there’s that mimosa that’s not a mimosa. Obviously, we’re not expecting BK to serve us champagne, but you can’t simply throw some Sprite into OJ, charge $1.99 for it and call it a mimosa, can you?
The other issue is the availability of the brunch items. Brunch is something that’s traditionally served between the usual breakfast and lunch hours, but in the test markets BK stops serving these items at 10:30, the same time they finish serving breakfast.
What do you think? Does the idea of BK brunch appeal to you?
And if anyone lives in a test market and samples the brunch, we’d love to hear from you, especially if you have photos.
Burger King Brunch Test Kicks Breakfast Up a Notch [BurgerBusiness.com]