Perhaps feeling a bit bloated, Kraft Foods Inc. announced earlier today that they’re cutting down on the amount of salt used in a number of its most popular products.
Kraft says it wants to reduce its overall average sodium content by about 10% over the next two years. They figure that amount equates to around 750 million teaspoons of salt.
Among the Kraft products up for major reductions in sodium is Oscar Mayer Bologna. The company wants to cut the s-o-d-i-u-m from everyone’s favorite meat-like product by 17%.
Another big target of Kraft’s sodium shrink ray is its Easy Mac Cups product. They say some flavors of the instant mac-and-cheese product will see sodium reductions of 20%.
“We are reducing sodium because it’s good for consumers, and, if done properly, it’s good for business,” said Rhonda Jordan, President, Health & Wellness, Kraft Foods. “A growing number of consumers are concerned about their sodium intake and we want to help them translate their intentions into actions.”
She adds that the short-term sodium cuts will impact more than 1,000 separate Kraft products and that the company’s long-term goal is an even greater reduction of its total sodium usage.