Kraft HQ Lobby Sports Droopy Boob Joke

Female Kraft employees are “furious” and the men “embarrassed” by this ad inside their headquarters lobby, reports the ANIMAL blog. It has a mirrored surface and below that it says, “You look smashing, but your chicken breasts could use a lift,” followed by an image of Shake N’ Bake. Hidden behind that faceless oblong red white and blue logo, Kraft has got some cheeky pranksters! [ANIMAL]


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  1. Eyebrows McGee (now with double the baby!) says:

    Fun fact: The Kraft HQ is build around an apparent old Indian burial ground. They made that area a courtyard/parklike setting, which both gave them more windows on the inside of the building, and avoided raising the spirits of pissed-off Native Americans.

    • PunditGuy says:

      They’re heeeeeeeer.

    • Emperor Norton I says:

      The building you refer to is the Northfield building which is built on land that the Russell family donated or sold to a Catholic order. Their cemetery is located just west of the building & is surrounded by bushes & a stairway. There are a number of employees that are actually scared to walk that outside stairway. It’s a family cemetery of farmer-settlers, not Indians.

      The poster was in the Glenview building & I was informed by an employee there that it was removed Wednesday. I was told that 17,000 of them were made.
      Animal NY reported on this Monday, as did Jezebel.

      • Eyebrows McGee (now with double the baby!) says:

        There’s both. The land belonged to Techny (Divine Word International these days, I think), yes, and has a family cemetery, yes, but the (pretty standard) archaeological digging done before the new building was erected found evidence of a more ancient burial site on the site as well. Not conclusive, but evidence.

        Regardless, Illinois law protects old cemeteries and/or burial grounds.

    • Magspie says:

      Oh, this sounded like it was the beginning of what was going to be a really good story. Then it just ended and I was sad. It was a fun fact, though.

  2. Awesome McAwesomeness says:

    I LOVE IT!!! I can’t beleive that people are furious and embarrassed over this. It’s so clever. Some people really need to get a sense of humor.

    • tbax929 says:

      Yeah, I thought it was funny, too.

    • pecan 3.14159265 says:

      I agree, I think it’s pretty hilarious. I’m not sure why women are that furious over this – I’m a woman, I think it’s clever. I’m certainly not offended by it – the ad isn’t insulting, though maybe it is insulting your cooking skills.

      • henrygates3 says:

        Uptight women in suits often get offended by the slightest thing. Men in offices have to walk on eggshells just to make it through the day.

        • mythago says:

          Oh, I know you. You’re that guy in the office down the hall who likes to sit in the break room loudly comparing the fuckability of the secretaries, and then whines about how “uptight” and “PC” anyone is if they don’t join in (if male) or offer to show them her tits (if female).

          • pop top says:

            Exactly what I was thinking. It seems like “walking on eggshells” is usually a codeword for “not sexually harassing everything with a vagina”.

            • mythago says:

              Yep. Or for “not being allowed to act in the office exactly the way you would act if you were drunk off your ass with the guys at a titty bar.”

              It also amazes me how many of these free-spirited sons of mirth get all uptight and frowny when the sense of humor shifts to jokes about dick size or about straight men’s failings. Suddenly it’s all not funny and mean.

              • henrygates3 says:

                Men’s failings are the punchline of 90% of all jokes you’ll find on TV, advertising, etc. The incompetent, beer sucking, immature, chauvinistic male is the most popular stereotype out there. Kind of like the stereotype you applied to me when I suggested that men’s workplace comments and behavior are more frequently subject to scrutiny.

                • pop top says:

                  There’s a reason you’re on the third iteration of your name…

                  • henrygates3 says:

                    Yes, because of difficult registering after the site changed. Is there anything more to this discussion or is it just going to continue to be rude insults and attacks?

                • Chinchillazilla says:

                  Possibly because there are all too many incompetent, beer-sucking, immature, chauvinistic men out there.

                  If you can’t make fun of incompetent, immature chauvinists, who can you make fun of?

          • henrygates3 says:

            You have it all figured out! However all too often women and men are treated differently in the workplace. Your crude assessment is both childish and offensive. I have seen both men and woman make non-PC comments in the workplace and it is usually the men who are called on it. Sit through a few sexual harassment seminars and you’ll find a common theme.

            • mythago says:

              That’s a pretty inflamed victim complex you have there – might want to get it looked at before it metastasizes into yet another whiny post about how mean and unfair women are to you.

              Seriously, and setting aside the hilarity of your complaining about ‘uptight’ women and then pouting about stereotyping, if you find yourself having to walk on eggshells all day at work, the problem likely isn’t that you accidentally got hired at the Angry Radical Feminist Center for Snapping At Men. It’s likely that you’re an asshole who can’t understand the difference between workplace manners and at-Hooters-with-the-bros manners. No wonder those sexual-harassment videos are so very scary.

              And I say this as somebody who once was the cause of an HR department issuing a company-wide reminder to everyone about not using obscene language in the workplace.

        • jesusofcool says:

          Has it occurred to you that by the time a woman reaches the career point where she is an “uptight woman in a suit” she’s most likely endured so much sexual harassment and sexism that she just can’t take it anymore? That she stops having a sense of humor about it because it happens so frequently?

          I used to think that in today’s day and age, educated men couldn’t possibly still be sexist. Then I got out into the workforce…and more importantly, started reading digg comments. I’m convinced diggers actually believe women can’t drive or use technology.

    • YouDidWhatNow? says:

      You are correct. People need to get the eff over themselves.

    • mythago says:

      Your sarcastic skills are excellent. I was totally fooled for a minute there.

  3. FatLynn says:

    I wonder if they tried this out in their own offices to see how positive or negative the reaction was before releasing these into the wild.

    • blueduckconsumerist says:

      Um.. this IS in their own building.

      • b01000100 says:

        Um.. That is what FatLynn was saying. FatLynn was wondering if they were using their own office as a way to judge reactions to this. Because there has been a negative reaction to this in their own office, perhaps they will opt not to use it as a public advertising campaign.

    • AK47 - Now with longer screen name! says:

      I think you’re right. Why else would they be advertising their own product in their corporate office? For the handful of potential customers that enter their lobby?

      It’s not like this is a classic ad line that they’re showing off or comemmorating – – it’s a new ad that hasn’t been made public yet.

      I suspect they knew the potential for offending people, and decided to try it “in house” first and see what happened. If everyone thought it was hilarious, they would release it publicly.

  4. harvey_birdman_attorney_at_law says:

    You look smashing, but your meatballs could use a lift.

  5. temporaryscars says:

    We truly are a nation of whiners. Since when did we all start taking life so seriously?

    • Aaronjk says:

      Have you ever noticed, the ones that take life that seriously lose just like the rest of us?? They’re just really pissed off as they go six feet under!!

    • YouDidWhatNow? says:

      You know as well as the rest of us that a nipple bared during the Super Bowl will end human civilization in a fiery cataclysm.

  6. Segador says:

    I read the headline as “Droopy Boob Jake”, and assumed he was some dude who worked the Kraft HQ greeting counter.

  7. Verdant Pine Trees says:


    • admiral_stabbin says:

      Does it exude class and sophistication? Hell, noes. It’s Shake ‘n Bake.

      Similar logic prevails in the marketing of Hamburger Helper. The oven mitt guy is tacky, but putting a butler in full attire on the cover wouldn’t quite be the right approach

  8. johnfrombrooklyn says:

    It’s not even funny.

  9. Aphex242 says:

    The only thing offensive about this is that it’s not funny. As others have said, if this would upset you, you’re a nimrod.

  10. Rectilinear Propagation says:

    Oh lordy, someone wasn’t paying attention during harassment training.

  11. Excuse My Ambition Deficit Disorder says:

    Maybe they should put the word “male” in front of the word chicken. Then again, the “World Order of Male Breasts” might have issues with this.

  12. Oranges w/ Cheese says:

    I think its quite clever. If anything bad cooks should be offended.

  13. StatusfriedCrustomer says:

    There’s no reason to be offended, but there is a reason to be upset. People have been struggling to say chicken breasts with a straight face for hundreds of years, dutifully maintaining the distinction between food and a part of the human body. Kraft on it own decides to ruin centuries of effort with one stupid poster. And they actually think they’re clever, as if they’re the only ones who have thought of the idea. Idiots.

  14. mythago says:

    Sorry, was this in the corporate lobby of Kraft, or of Fourth Graders Inc.? It’s not horribly offensive, it’s just juvenile and unfunny. I know that some of the guys I will have to work with never got mentally past age 12, but I don’t really like to be reminded of that on a regular basis.

  15. dolemite says:

    Are the female employees actually furious? If so, I’d say they have too much time on their hands. The joke would be a little less “offensive” (if you could even say that it *is* offensive…on a scale of 1 to 100 offensiveness…100 being making fun of WTC widows and holocaust victims….this ad would be a 3), if they simply said “chicken breast” instead of “breasts”.

  16. Rectilinear Propagation says:

    I think it would have gone over better without the mirror. Or maybe it’s something that encourages rage over time: everyday you gotta walk in and see that mirror telling you that your breasts are chicken-like and need medical intervention.

  17. kalaratri says:

    While I do find it amusing, it isn’t appropriate humor for a corporate environment.

  18. NarcolepticGirl says:

    I think it’s fun.
    I am a woman and do not find this offense. I think a lot of older women in a corp. environment may, though.

  19. edebaby says:

    I suppose it might be offensive if you actually had “chicken” breasts. But I’ve never heard them called that.

    I have heard them referred to as:
    Angel Cakes
    PT Boats
    Dueling Banjos
    Love Melons
    Love Muffins
    Rib Balloons
    Ear Muffs
    Flesh Bulbs
    Flesh Melons
    Fun Bags
    and, of course, Melons….

    “you look smashing, but your Bazongas could use a lift”; now that’s funny.

  20. PølάrβǽЯ says:

    I don’t see why women would be offended by this, as I’ve never seen a woman with chicken breasts. Most women I’m familiar with have human breasts.

    Wait, let me double check……

    …..yup, the wife has two human breasts. No chicken parts anywhere. Wait….

    ….indeed, I even have two human breasts, although they’re not nearly as nice as the wife’s.

  21. littleAK says:

    I am a woman and I thought it was funny. Perhaps those with chicken breasts are offended?

  22. RalphyNader says:

    So awesome.

  23. Wolfbird says:

    It is amusing to see that sexual harassment (or general discrimination or personal injury) is treated like lottery. “Oh boy, this statement/action *could be* thought of as embarrassing to someone! I’d better pounce on this chance to shit-disturb before someone else does! Maybe I can get money or fame from whining!”

  24. Verucalise (Est.February2008) says:

    Can’t…. Stop…..Giggling…..

    Te he he…. boobs. If shake n’ bake lifts boobs, I’m ALL OVER THAT STUFF.

  25. bigd738778 says:

    I don’t find it offensive. I imagine the point is that your meal looks great but the chicken part could be improved with some Shake n’ Bake. Your mind has to go to the gutter to get my actual breasts look like crap part. Why is it that everyone is offended by everything. Can’t people just either laugh or not laugh and move along instead of making an issue out of everything that happens? Aren’t there alot more important things in life that have life and death issues more important than a Shake n’ Bake add?

    • BarbiCat says:

      Because it’s a mirror, I assumed the message was “You, personally, look great. Your dinner, however, is lacking. Try some Shake and Bake!”

      In which case you should really only be offended if you’re afraid people will find out you are a terrible cook.

  26. watchwhathappens says:

    I saw this yesterday in a mall and actually put some thought into how I felt about it. It didn’t offend me, it seemed like they went out of their way in writing the copy to be positive/complimentary to the reader, but I also didn’t find it particularly funny.