Google Might Buy Yelp

UPDATE: Yelp Walks Away From Google Deal

Would you trust the review site Yelp more if Google owned it? Today everyone is reporting that Google is in talks with Yelp Inc. to acquire the business for “more than $500 million.” The biggest complaint we’ve seen readers make against Yelp is that they don’t trust the reviews; maybe if Google acquired them and folded the service into the rest of its ad display empire, the site would seem more trustworthy. What do you think?

“Google Said to Be in Discussions About Acquiring Yelp “ [Bloomberg]