T-Mobile Launches Unlimited Everything For $79.99 Plan

Codenamed “Project Dark,” Tmobile has launched a $79.99 unlimited plan with no annual contract.

For $79.99, you get unlimited calling, text and data, that’s $70 cheaper than Verizon and AT&T, and $20 cheaper than Sprint. There’s no discount for buying a new phone, so interested parties should bring their own unlocked phone to the game. Bring on the price wars!

Project Dark Is A Go! [TmoNews] (Photo: emdot)


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  1. Crazytree says:

    no discounts on phones with this pricing.

  2. Keptwench says:

    Pfft. Boost has been doing this for $50/month for a while now. See [plans.boostmobile.com]

    • blueneon says:

      @Keptwench: Boost may be cheaper, but it doesn’t have the coverage that other major carriers have. Price isn’t everything.

    • theblackdog says:

      @Keptwench: Boost runs over the Sprint network, so if Sprint’s reception sucks where you’re at, you’re SOL on going with them.

      • eddieck says:

        @theblackdog_HalloweenHaunting: Boost has two versions of the unlimited plan. They have the iDEN version running on the Nextel network, with walkie-talkie, nationwide – and a CDMA version on Sprint’s network in 13 states (according to Wikipedia at least – not sure what the states are).

      • catastrophegirl chooses not to fly says:

        @theblackdog_HalloweenHaunting: maybe not always. i have virgin mobile prepaid which rides sprint and one place i lived i got excellent reception but any of my friends with sprint lost their signal about a mile from the house and didn’t get it back until they left.
        i have no idea why though

    • anithinks says:

      @Keptwench: Same with MetroPCS – for $45, they have unlimited everything. Add just $5 for unlimited international calling (cell phone calls in some areas excluded). I love it.

      It doesn’t have national coverage etc., and the customer service really sucks – but I haven’t had much opportunity to go to customer service, and I don’t really roam nationwide anyway, just the SF Bay Area.

      • EtherealFlame says:

        @anithinks: I have this plan through cricket (minus international calling) and it works perfect for me since I never roam. No contract or anything. Its nice to see these cell phone companies getting their heads out of their butts finally and realizing that its a cell phone, not a 30 year mortgage.

    • DoubleEcho says:

      @Keptwench: “Where you at?”

  3. kcvaliant says:

    Cool, something else to compete with Boost

  4. usjbm says:

    “$20 cheaper than Verizon and AT&T.”

    It’s $20 cheaper than Sprint, but $70 cheaper than Verizon and AT&T ($100 unlimited voice + $20 unlimited text + $30 unlimited data).

    • c_c says:

      @usjbm: What he said. The $100 ATT/VZW plans are for unlimited voice only.

    • ellemnop says:

      @usjbm: I’m on a family plan, but I have unlimited texts + data and 5000 shared minutes among my family of four for $67.21 a month with ATT. Get some friends together! Start a family plan.

    • Eyebrows McGee (now with double the baby!) says:

      @usjbm: Um … I pay $5 for unlimited text on Verizon.

    • apd09 says:

      @usjbm: I posted this below, so the question is what calling plan is this for, is it for regular phones or smart phones. Since I am in the same boat as you with the verizon plan for a smartphone.

      • oblivious87 says:


        At that price, I’m pretty sure he’s splitting the cost up 4 ways.

        My family has 5 lines with 1400 minutes, unlimited texts and non-smartphone data on one plan and even after the FAN discount, its something like $120/month.

    • tbax929 says:

      Interesting. My Sprint contract expires on 11/15. I was going to stay because the unlimited pricing rocks, but I’ve heard good things about T-Mob’s service and would love to hack $20 off my bill. Hmmmmmm.

  5. Wang_Chung_Tonight says:

    i should set up my servers there

  6. billbillbillbill says:

    Dang family plan, I save so much money on minutes but no options for data. Hopefully this will change some day. Bring on the price wars!

  7. pecan 3.14159265 says:

    It’s only $10 cheaper than I pay right now for the least amount of minutes on AT&T, unlimited texting and data. I honestly don’t need unlimited voice, so this plan is only cheaper by $10 when taxes and everything is concerned.

    But it’s all moot anyway because T-Mo doesn’t work where my in laws live! The best I’m hoping for is that AT&T offers something very similar. I don’t care about getting unlimited calling – I just want to save money.

  8. thezone says:

    From T-Mobile’s site: “Data Plans and Features
    To provide the best network experience for all of our customers we may temporarily reduce data throughput for a small fraction of customers who use a disproportionate amount of bandwidth. Your data session, plan, or service may be suspended, terminated, or restricted for significant roaming or if you use your service in a way that interferes with our network or ability to provide quality service to other users. Some devices require specific data plans; if you do not have the right plan for your device, you may not be able to use data services. Additional charges may apply. Domestic use only.”

    At least they don’t seem to be putting a hard cap on their unlimited data plan. But I still think it is crappy to slow down someone who is using their unlimited plan to its max.

  9. JohnDeere says:

    i thought i read somewhere recently that walmart was doing the same thing for $40/month.

    • doofus666 says:

      yea its a partnership with tracphone.. it runs on tmob network

    • wvFrugan says:

      Yes, They started it 10/18 nationwide. $45.00 Unlimited talk, text, & data (may be capped at ?). I just got my son on it today as he is a Chatty Cathy. Seems great. Just a heads up, you will probably need to call to acivate phone as the oline site is not working for activation (overloaded?).

  10. twophrasebark says:

    Project Dork?

    I like it.

  11. Sir Winston Thriller says:

    Sigh…I wish T-Mobile was available in Vermont.

  12. PølάrβǽЯ says:

    This does NOT allow you to roam domestically on T-mobile’s roaming partners (that’s the difference on all of the big four carrier’s pre-paid plans vs. contract plans).

    So yes it is cheap, if you don’t travel very much or are always in a major metro area.

  13. chuloallen says:

    Not really a good price.
    Sprint 1200 Min Family plan with unlimited data for 4 phones at $160 , now THAT is a good price.

    And i have been using T-mobile for 6 years, and will switch over the sprint since it is nearly $150 cheaper per month.

  14. apd09 says:

    So is this for regular phones or smart phones? I have a verizon smartphone (storm) and have to pay extra for the data plan, but they have regular calling plans that include data. go figure, if I want to have a regular phone and access the internet I can get it included but since I have phone that relies on needing data I have to pay extra.
    gotta love being a captive audience and paying for services that are included for free for others.

    • NeverLetMeDown says:


      You do know that there’s a very good reason behind that, don’t you? There’s a real limit on how much data you could really use/would really want to use on a regular phone – with a smartphone, you can/would use a lot more, so the plan costs more.

      Many University-connected clubs in New York have a similar arrangement – if you’re local, the annual fee is $X – if you live far away, it’s much less than $X, since you realistically won’t be using the facilities nearly as much.

  15. Dont lump me into your 99%! says:

    I have metroPCS right now for ~$63/mo for unlimited everything (without international), and backup, and insurance.

    The only bad part is, there is no 3G in my area, but coverage works pretty much any place I usually would go (including all the major highways and metro areas in lower michigan).

    I would be willing to switch for a little more per month if I could get 3g in my area and without a contract, and a decent price on a phone. I paid $350 for my finesse.

  16. Boberto says:

    Re: the straight talk plans by WM-
    yeah, you can get unlimited voice/texts for $45/month, however it’s really all about the phones. You have to buy one of their very limited selection of mostly arcane offerings.

    Forget it if you want to run a droid or blackberry or even use your own equipment.

    This is the common restriction with all these low cost networks. Sure they offer cheap pay as you go service, but only if you’re willing to part with your smart phone.

    This is what I hate about the way wireless is setup in the US.

    They dangle these really cool devices, but boy do we pay the price.

    • temporaryerror says:

      Cricket offers unlimited voice, data, and text for something like $45 and they use an open ESN system so you can flash sprint/verizon phones and use on Cricket, including data.

  17. Sunshine1970 says:


    I already have a prepaid T-Mobile phone which I love. But, the no contract unlimited etc sounds enticing. They may get me to upgrade at some point.

  18. Tvhargon says:

    Unlimited international data? Where do I sign up!?

  19. Révolution says:

    Just let me add a data plan to a prepaid account! I don’t need voice or texting, I need DATA!!!

  20. SavageATL says:

    I live in, unsurprisingly, Atlanta, and switched from MetroPCS to T-Mobile to get a phone with a calendar. I can’t keep track of my schedule any other way, and didn’t want to pay the over $300 metro wanted. Long story short, T-Mobile doesn’t work in the places I go, like Georgia State Law School, whereas Metro did. I miss my Metro service and not watching minutes and as soon as this contract is up am switching back with my new fancy phone.

    • GearheadGeek says:

      @SavageATL: “… with my fancy new phone” may not happen, because the phone you bought for T-Mobile is a GSM device, and MetroPCS is a CDMA service… you can take your T-Mobile device to AT&T, but some T-Mobile 3G devices won’t work with AT&T’s 3G service, because T-Mo uses an unusual set of frequencies for 3G in the US.

  21. JohnAllison says:

    Your Read More link just shunts me back to consumerist. Providing a link with source data would be helpful

  22. doofus666 says:

    had this happened a year and half ago yes this would be a MAJOR game changer. As it is today, it only matches sprint. The Even more plus is innovative since it DIRECTLY links price to phone choice. Same with termination since it is just what ever is left of the phone’s cost. BUT for a fancy phone with a 400 retail the EIP make it 99.99 a mnth again same as sprint.

    • tubedogg says:

      @doofus666: It’s not really the same, because with Sprint you are on a contract with an ETF and you still have to pay something for the phone in most cases. With this you are buying the phone outright (either upfront or over the course of 20 months) and you aren’t tied to a contract.

  23. lmarconi says:

    I really need to choose a cell plan/carrier – I’ve been using a number/family plan with my family in my hometown but I’m finally taking the step to get a local number. This sounds great! Does anybody have any other recs on getting the best plan for an individual for the major carriers?

  24. denb says:

    T-Mobile has the best selection of unlocked 3G phones available! NOT! They are the only major operator in the world to push 3G on 1700MHz band. You are stuck with the same T-Mobile devices if you want fast internet.

    Why are people bragging about their cheap MetroPCS, Virgin, Boost, and Sprint plans? You have the worst handsets in the world that are capable of only calling & texting – WAP-only browsing, limited storage, small screens, no multimedia, etc. You can’t get a good communication device on any of them (except for Sprint, and even there the selection is limited).

  25. Lucky225 says:

    AT&T is $60/month everything prepaid and as far as I know T-mo doesn’t support CONDITIONAL(Noanswer/busy) call forwarding on ANY prepaid plan, so yes, bring on the price war.

  26. thisistobehelpful says:

    The $60 unlimited talk+text fee is more than I spend per month on prepaid by the minute/text contract-free for my phone now. Maybe it’s because I see most people in person though. Either way, I have to refill at a minimum of $15 + tax when I run out and I rarely top more than three refills per month and average only two. Especially with the free in network stuff and the after 9pm.

  27. Bluth_Cornballer says:

    I just priced an Android phone with the 500 minute + text and data plan. They tack on an extra smart phone data charge of $25 a month. Brings the cost to $85 a month… with no discount on the phone ($400) and a $35 activation fee. Doesn’t seem like such a great deal, at least for the smart phones.

  28. Major-General says:

    What price war?

  29. Davezter says:

    Sprint includes unlimited roaming. This feature alone makes it worth the extra $20 to me.

  30. ModernTenshi04 says:

    I’m inclined to agree with those here who also don’t really need unlimited calling. Granted if AT&T were to offer something similar to Sprint’s unlimited everything plan for $99/month I would be tempted, because with the basic minutes package plus unlimited voice and data, it would only be $10 more a month to just have everything.

    Granted, they would likely also lower the rates of their individual plans to compensate. Plus AT&T has rollover, and I have something like 61 hours of rollover minutes right now.

  31. angelthing says:

    i just got off the phone with t-mobile trying to switch over…if you are a current t-mobile customer still on a contract, there is a $35 migration fee for changing the plans….

    this is very upsetting to me because it didn’t cost money to switch plans before. The rep said that the $35 charge is not much because this is t-mobile’s lowest and best plan yet. Logic still doesn’t bring me to understand why they are charging a fee.

    On top of that, a few months ago t-mobile’s fees went on on various functions, like text etc.

    They seem to be more concerned with new customers, while making existing customer pay more…I hope they realize that I will leave after my contract is over.

  32. rwalford79 says:

    Lets be honest and fair here…

    $79.99 is a GREAT price, however, while being a no-contract monthly plan, there still is a $35 activation fee as well as the outright purchase of a phone from T-Mobile, unless you chose to bring your own unlocked GSM phone (in which case you wont get 3G on T-Mobile bands).

    The unlimited plan that is the same price as Sprint is the 2-year contract plan…which in that case, Ill stick with Sprint, simply cause they have more services then T-Mobile included at that price.

    Sprint TV
    Sprint Radio
    Sprint Navigation (Telenav)
    Text To Land Line
    20x the 3G coverage

    State all the facts of the “contract” and “no contract” plan before writing

  33. Troublebunnie says:

    WARNING!: They charge you $35 a line to switch to this plan & they won’t tell you about it. I’ve been e-mailing & calling for almost a week to resolve my billing issues with no luck so far..