When The Going Gets Tough, Data Plans Get Going

When financial whitewater starts rocking your raft, the first things you start to bail on are your “wants.” That would encapsulate cell phone data plans, a MocoNews story on the Washington Post site reports.

Citing research by Strategy Analytics, the story says nearly half of cell phone users say they would drop cell phone internet access if things got rough:

Not surprisingly, consumers were much less likely to give up their mobile voice service completely (only 19 percent said they would)-but they weren’t opposed to scaling back (28 percent said they would). And it’s not just talk. In the past 12 months, 22 percent of U.S. adults have cut back on their mobile service to save money, according to the Pew Internet & American Life Project.

Home broadband would be among the last services people would do away with — only 10 percent of those surveyed said they’d snip the ethernet cord.

Which monthly service would you ditch given a financially-mandated Sophie’s choice?

Mobile Data Plans Most Vulnerable To Consumer Cost-Cutting [Washington Post]
(Photo: Greg Easton Photography)