Unilever's Opt-Out Page Thinks It's A Tax Form

We’ll give Unilever points for offering an exhaustive opt-out page that covers every conceivable form of communication you may be receiving from them. We’ll take all those points away, however, and award them a fail badge for creating the world’s longest, most labor intensive opt-out page you’ve ever seen.

Sarah writes,

I had been on the Dove email list for some time and finally decided to unsubscribe today. I don’t use their products any more and have no need for the email newsletter. Imagine my surprise when I clicked on ‘Unsubscribe’ at the bottom of the email:

Hey Unilever, how about a single one-click opt out option that removes the subscriber from every channel at once? Then, for those who want to micro-manage their relationship with you, they can click through to this page. Maybe you’re just trying to be helpful, but we can imagine such a huge opt out hurdle stops a lot of people from going through with it once they hit this page.

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.