Everything At This Supermarket Tastes Just Like Chocolate!

Justin sent us this photo of his neighborhood Associated Supermarket in NYC, where a printing error on the latest sales posters didn’t stand in the way of putting them up. We guess it was cheaper to just run around throwing handfuls of cocoa powder on everything than to reprint them.

Of course, if it’s not an error then this is the most brilliant invention in grocery technology ever.


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  1. boomerang86 says:

    We have an Associated Supermarket up here in Newburgh, NY; it’s a great place to get hard to find ethnic specialities. They probably hung the wrong posters too.

  2. jklug80 says:

    Good thing the advertisement wasn’t for diapers…

  3. GirlCat says:

    If you’ve ever shopped at a NYC Associated you’d know it’s a miracle that the signs aren’t upside down.

  4. gaberussell says:

    I think they’re saying the sale is sweet like chocolate, not the product. Maybe I’m giving them too much credit.

  5. edwardso says:

    Assuming this is an old template not properly modified, I would like to know what tastes just like chocolate

  6. pb5000 says:

    It looks as if they’re saying the sale tastes just like chocolate, not the food? Either way, this going up before lunch makes me want some chocolate!

  7. Dominikanfrank says:

    This is why i shop in Compare Foods instead

  8. Rebecca Brown says:

    I’d actually love to try a chocolate-flavored grape.

  9. bbagdan says:

    I hate it when graphic designers and printers don’t have the common sense to contact their clients when there are obvious errors.

    • ionerox says:

      @bbagdan: On the flipside, I hate it when clients don’t proof read before sending stuff off to the printer.

      • nakedscience says:

        @ionerox: Yeah, but having worked in printing, printers are supposed to notice such glaring issues. Small problems, no, because they happen, but to let this go through is a HUGE no-no and I would have gotten REAMED had I let it go through. Customer service and all that.

  10. lpranal says:

    Oh, indesign layers are convenient. But when they go bad, they go REALLY bad.

  11. HiPwr says:

    I had chocolate-flavored potatoes the other day. Especially good with pina colada-flavored radishes.

  12. coren says:

    No, it’s not that everything tastes like chocolate.

    Everything taste like chocolate. The graphic designer use good grammar.

  13. Frank Murphy says:

    Associated isn’t the best or most image conscious chain of supermarkets. These were probably done by some intern they found on craigslist working for slave (aka none) wages.

  14. Shadowman615 says:

    I guess you could read it as “Sale That taste[sic] just like chocolate!” But that doesn’t make much more sense. The capitalization of “That” makes it odd.

    So maybe it’s “Sale. That taste just like chocolate!” Is it supposed to be read aloud with a hillbilly accent or something?

  15. Serpephone says:

    Yum! Chocolate-flavored tomatoes!

  16. TrueBlue63 says:

    I wish I could get one for my kids bedroom, cuz they are FUNNY!

    And harmless

  17. FuryOfFirestorm says:

    Great. Now I have “Sexual Chocolate” from “Coming To America” stuck in my head!

  18. LegoMan322 says:

    The best part of NYC’s signs is the spelling errors. Nothing makes me laugh more.

    • nightlawyer says:

      @LegoMan322: No doubt…like the metal signs on the lamp posts in Crown Heights that say “Albany / St. John’s Shoppin District”…shoppin?

  19. floraposte says:

    It’s like it’s a catchphrase that never actually caught.

  20. FooSchnickens - Full of SCAR says:

    Needs larger size for downloadable goodness.

  21. Kimbeegrin says:

    Mmm mashed potatoes that taste like CHOCOLATE! Willy Wonka must run this store or something.

  22. coan_net says:

    New Advertising lady: Man, this takes a lot of work making each of these ad’s.

    Old Advertising lady: Look, you can cut-n-paste each ad, then just change the small details

    New Advertising lady: Wow, that will be a very nice time saver…..

    … job goes to print

    Old Advertising lady: … just don’t forget to make sure you change all the information that needs to be changed in each cut-n-paste….

    New Advertising lady: Oh…. Um, do you know if it will be OK if I quickly print up some new resumes on the shared printer?

  23. chrisjames says:

    Once again, The Consumerist doesn’t do its research. It’s not the fruits and veggies that taste like chocolate, it’s the store that taste like chocolate!

  24. Benguin says:

    Coincidentally, I bought some chocolate from them that tasted like potatoes.

  25. Dianora says:

    That is so New York I can’t even stand it.

  26. malcs says:

    Iceland in the UK made Chocolate Flavoured Carrots :)


    needless to say, they tasted like crap.

  27. Illiterati says:

    I used to shop at the Associated in Greenpoint, Brooklyn. The cashiers were all sullen Polish girls dressed like Paris Hilton. They’d talk on their cell phones and eat various foods while literally slamming customers’ items into bags. One time the girl actually FOLDED my ground beef package in half to make it fit in the bag. Also, buying milk there was a crapshoot-maybe it’s good, maybe it’s curdled. I wish everything I bought there tasted like chocolate, that would’ve been a great improvement!

  28. Anonymous says:

    We used to live down the street from an Associated store. My father nicknamed it, “Dummies.” We spent years calling it that. “I”m going to Dummies to get some milk, want anything?” “Can you go to Dummies and get my cigarettes?”

  29. prodpoke says:

    Mmmmmmmmmmmm chocolate pineapple.

  30. LeJerk says:

    It would be easier to read if the picture was a bit bigger :(

  31. Chris LeBeouf says:

    I keep wondering why “Chocolate” is capitalized.