Comcast Using Free Wi-Fi To Keep You From Switching To FiOS

Comcast is testing WiFi service at about 120 NJ Transit rail stations in an effort to retain broadband customers who might otherwise be tempted to switch to FiOS. Will it work?

Verizon doesn’t offer a WiFi service associated with FiOS, which is why cable companies are exploring the option as a way to retain customers, said Doug Williams, an analyst at Forrester Research, a Massachusetts-based technology research firm.

“Certainly, where Verizon has deployed its FiOS, cable companies are looking to step up their game and compete at a higher level,” Williams said.

Is free Wi-Fi a decent enough perk to keep you from switching?

Comcast, Cablevision turn to WiFi in effort to retain customers [Star-Ledger]

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