You’d think a whole bus is hard to hide but Orbitz had no problem trying to sneak one past Harry McCracken when he was booking a flight to Las Vegas. He noticed at checkout there was a $14 ground transportation fee that had been “added for [his] convenience.” Paging backwards, tucked in a list of about 40 upgrades and local attractions was a $14 bus fee. The tricky part was that all the others were opt-in and this one was opt-out. Naughty Orbitz, trying to sneak a bus onto an airplane!
Orbitz Sales Tactics: “Convenient!” And Sleazy! [Technologizer]