How A Sale Works At Target

Finally, an example of a business plan in which Phase 3 is definitely, “Profit!”

(Thanks, Brent!)


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  1. docrice says:

    Finally, a definition for “Phase 2” of the plan…it only took a few (like 8) years to get here…

  2. lonestarbl says:

    Ran into something like this last week when buying lightbulbs from Target. Single Bulbs were discounted by $0.30, while a 2-Pack was discounted $0.40… Needless to say, but the 2 Single Bulbs were a better deal

  3. cuchanu says:

    I’m beginning to suspect that all large retail chains do this, especially now because heavy discounting is “more important than ever.”

    I keep seeing things that are %50-80 off, yet are still not that reasonably priced. So the regular price seems only to make it seem like you are getting a deal. When in fact the item probably was hidden in a remote corner of the store and never sold at regular price.

  4. MustyBuckets says:

    To target’s defense, the price could have gone up, and the old tag would have been left there by some lazy employee. We don’t really have a way of knowing how long the ‘$2.39’ tag was in place.

    • Traveshamockery says:

      @MustyBuckets: Guaranteed, this is what happened.

      There’s not a demon under every bush, Consumerist.

      /but it doesn’t stop this from being funny, nonetheless1

    • B says:

      @MustyBuckets: I like how the price “went up” through no fault of Target. They’re the ones who raised the price, then lowered it to something still higher than the original price, and called it a sale.

      • Gtmac says:

        @B: What’s the “original” price? $2.14? What was it before that? When did it increase/decrease to that?

        Target is advertising a price drop. It is indeed dropped from its previous price. There’s too little information in this picture to determine whether this particular example demonstrates any level of malfeasance.

        All stores raise and drop prices according to market conditions. All this example shows is how lazy the employee was that repriced this item.

        • godlyfrog says:

          @Gtmac: Exactly. Even consumers need to understand that prices have to change. With all the “grocery shrink ray” articles, at least we can be glad that they didn’t cut a few feet off the end of the roll and keep the same price.

          • Stanwell says:

            @MustyBuckets: Notice also that the newer tag doesn’t say “sale,” it says “as advertised.” Most places this means it’s not, in fact, a sale, but a regular priced item that appeared in an ad.

    • plyhard13 says:

      @MustyBuckets: Normally, I would buy that reasoning since prices do fluctuate…especially now. However, it is Target. They seem to have some type of pricing “issue” at least once a week on here.

      • dragonfire81 says:

        @plyhard13: Commodity prices went up across the board last year. The foil likely had a price increase due to this, now Target is offering a discount, but, due to cost increases, still can’t offer as low as the prior price.

      • Brunette Bookworm says:

        @plyhard13: I never have an issue like this at the Target I shop at. It makes me wonder if it’s Target themselves or the stores.

  5. acknight says:

    So the price went up… then it went on sale.

    What’s the problem here, aside from poor price tag changing?

    • Bladefist says:

      @acknight: People don’t understand that the economy has caused prices to increase. The margin probably roughly stayed the same, and the same margin was probably same to.

      Very complex, i know.

      • Bladefist says:

        @Bladefist: *sale margin

      • Jean-Baptiste Emanuel Zorg says:


        People don’t understand that the economy has caused prices to increase.

        Nonsense. The current economy has caused prices to go down. According to the latest data from the Dept of Labor, Bureau of Labor Statistics:

        “On a seasonally adjusted basis, the CPI-U decreased 0.7 percent in December, the third consecutive decline… The food index declined 0.1 percent in December, the first decrease since April 2006… Consumer prices declined at a seasonally adjusted annualized rate (SAAR) of 12.7 percent in the fourth quarter of 2008… Excluding food and energy, the CPI declined at a 0.3 percent SAAR during the last quarter of 2008″

        CPI-U (seas. adj., all cities)
        Sep-08 218.813
        Oct-08 216.71
        Nov-08 213.06
        Dec-08 211.49

        Very complex, i know.

        Too complex for some, apparently.

        • adamczar says:

          @TinyBug: Almost every single thing I have to buy regularly has increased in price. I call “nonsense” on whoever compiled that study.

          • Jean-Baptiste Emanuel Zorg says:


            Almost every single thing I have to buy regularly has increased in price.

            Fallacy of Hasty Generalization. The plural of “anecdote” is not “data”.

            I call “nonsense” on whoever compiled that study

            How are CPI prices collected and reviewed?
            “Each month, BLS data collectors called economic assistants visit or call thousands of retail stores, service establishments, rental units, and doctors’ offices, all over the United States, to obtain information on the prices of the thousands of items used to track and measure price changes in the CPI. These economic assistants record the prices of about 80,000 items each month, representing a scientifically selected sample of the prices paid by consumers for goods and services purchased.”

        • Kogenta says:

          @TinyBug: True as that may be, we don’t know when that price change went through. For all we know the price could have gone up a year ago.

          Also, you have to consider that it could be an increase due to supply chain issue. Just because the average price of products has dropped doesn’t mean that Target’s suppliers have dropped their prices yet. If they bought all their inventory at higher prices they probably aren’t about to start dropping their costs so that they can loose money on their stock. This in turn would limit how much Target can sell the item for and still make margin.

          There’s a whole complex chain of backlog that could cause the price to remain up there even if prices have generally fallen. Personally their store pricing center is doing a lazy job though. When I worked retail, if the price changed, you had to remove the old one regardless of if the price went up or down.

          Have to wonder if the US has anything like they do here where retailers who are part of the Retail Alliance have the scanning code of accuracy practice where if the shelf price is lower than the register price, they have to give you the item free, or take $10 off (whatever comes first, first item only, off the shelf price). Might encourage some better labelling practices.

          • Jean-Baptiste Emanuel Zorg says:


            For all we know the price could have gone up a year ago…

            Also, you have to consider that it could be an increase due to supply chain issue.Just because the average price of products has dropped doesn’t mean that Target’s suppliers have dropped their prices yet.

            There’s a whole complex chain of backlog that could cause the price to remain up there even if prices have generally fallen.

            Don’t get too caught up with the specific example in this story. I’m not discussing any particular price, or the pricing at Target, per se. I was responding to the assertion that “People don’t understand that the economy has caused prices to increase.”

            Because it’s not true. Yes, there are specific segments that have seen price increases. Yes there are supply chain issues that keep some prices high. Yes, the change in demand for “value” items has caused some prices to go up (used cars, for example).

            But none of this changes the fact that in general, and overall, the current economy is causing prices to go down, and has been for several months.

        • Anonymous says:

          @TinyBug: Yes and when oil usage dropped in January of 07 the government artificially kept the numbers high until the actual cost at the pump started to decrease and then they retroactively altered their numbers to show the truth after over 6 months of blatant lies.

          • Jean-Baptiste Emanuel Zorg says:


            Yes and when oil usage dropped in January of 07 the government artificially kept the numbers high until the actual cost at the pump started to decrease and then they retroactively altered their numbers to show the truth after over 6 months of blatant lies.

  6. 4padfoot says:

    I love finding things like this. Our local supermarket charges a higher per pound price on bulk size vegetables. I brought it to the managers attention and am told there is nothing they can do.

  7. heybtbm says:

    My guess is the $2.14 price tag is the old price. Someone forgot to take it off when the price was raised. Sometimes things are just simple mistakes rather than “screw the consumer” conspiracies.

    Don’t even get me started on the “items scanning higher than the shelf price” myth.

    • ReginaPhalange says:


      *gets him/her started*

      What do you mean?

    • ekzachtly says:

      @heybtbm: I worked at a grocery store for three years, and I can tell you that it’s no myth. I doubt it was ever on purpose; but with as many items as a grocery store keeps, it’s easy for one or two things to slip through the cracks between price changes and the register system.

      • heybtbm says:


        I believe it. The “myth” I was talking about is the fear that stores are overcharging for items when they get to the register. In reality, stores LOOSE more money with register errors than they gain. I used to work for Target (12 years ago…wow) and we were presented with some crazy statistics. It was something like for every 1 accidentally overpriced item, 9 items were marked less than they should’ve been.

        You never hear about these “good” scanning errors. Anyway, that’s what I meant by “myth”.

  8. runchadrun says:

    Target’s “sale” prices on everyday items like foil are rarely that dramatic of a price drop. Their regular prices are already pretty low compared to grocery stores. That 75 sq ft roll of private label aluminum foil is regularly priced at $2.14 or $2.39 at Target while the regular price of the private label foil is $3.79 at and $3.99 at

  9. philmin says:

    I worked at Target for 3 years (during summers), and don’t remember anything like this ever happening. If this little picture is enough to make you believe that Target execs are maliciously manipulating prices to trick people into paying more, so be it.

    I’m gonna go with the much more believable explanation… they have an ungodly amount of different products for sale (100,000 +) and probably make stupid pricing mistakes on a select few. Is there really a pattern of people getting screwed over by fake sale pricing at Target? I don’t think so.

  10. Anonymous says:

    [Target Worker Here]

    It’s common practice to cover up old labels with new labels when the price changes. Usually the new labels are sticky on the back so they don’t fall off the shelf, so the person taking the picture either peeled off the new label off, or the new label didn’t have a sticky back.

    As for the price difference, prices do change, and sometimes they go up.

    • Anonymous says:


      Also a team member, and yeah, this is pretty standard. The $2.14 price is probably on a shelf-length strip, so we have to put new price labels over the old. That original price could have been really old, and $2.39 was the more recent price.

      As someone said earlier in the thread, there’s not a demon in every bush.

  11. parad0x360 says:

    Every store does it, it just happens that Target is doing it wrong. Prices went up from Summer to Winter. Im sure I am not the only person alive who remembers everything getting more expensive and smaller…

    Now the price is lower and this cunning person took a picture of an old label! Surprise prices change!!! OMG NEWS!

  12. BrazDane says:

    It’s like walking into JCPenny and always seeing their Jewelry and watches at least 25% discounted. When they are ALWAYS sold at a discount, why would you believe they were ever worth the original price, whenever that price was actually used, if ever.
    This past week my wife and I went to our local JCPenny and looked at some watches. They had some kind of extra discount and when my wife asked for the final price of a watch, the girl called it up on the monitor in plain view of me. It had an ‘Original Price’ of $250, a ‘Selling Price’ of $168.25, and the girl quoted my wife $153. How she got to that price beats me (it did not fit the advertised percentage-off, which I can’t recall right now), but it should be pretty clear that the Selling Price is the real market price, and the $250 is just some made-up price that makes it possible to give seemingly deep discounts.

    Why is it that each and every major chain retailer tries to deceive and mislead their customers in every way possible in the name of profit? I know, rhetorical question, but is that really what they teach upcoming business people – forget honesty and moral values – here PROFIT is king!

    • philmin says:


      This is every jewelry store anywhere. The “list price” is a fake, very high price to make the price they are going to sell at seem like a deal. The problem here is that the first store to try to eliminate this practice will probably fail. The fact is… most regular people have no idea what jewelry “should cost”… they work off the list price, sale price, etc. If all of a suddent they see a real price of 500 that is fair, they wont want to pay more than 300 for it. It’s a messed up system.

    • Yossarian says:

      @BrazDane: The watch either is, or is not, worth its current price to you. “Original Price,” “Selling Price,” or “Whatever Price” don’t seem especially relevant to me.

      People who buy something because it is “on sale” or is some large/larger/ginormous percentage off an arbitrary initial price pretty much deserve what they get, imo.

      If you need a watch and you are willing to pay $153 for the watch in question why does it matter to you if the price is 50% off from $306 or 80% off from $765 or whatever? The price is what the price is and a decision should be made on that, not what the price used to be or what the price might have been.

      • Sure I could agree with you, but then we'd BOTH be wrong. says:


        First off, blanket responses of “If they don’t have the knowledge or opinion that I have, then they deserve what they get” is SOOO inappropriate.

        Second… I may be “willing” to pay $153 for the watch in question, but I’m much MORE “willing” to pay $145 for it. I’m even MORE willing to pay $125.

        These arbitrary prices can be confusing. It makes it hard for some people to comparison shop. It makes you do MATH, and some people are just not good with math. It also plays on human psychology, just as “liquidation sales” do.

        So, I guess you could say that if a customer is human, and falls for these psychological games, then they deserve whatever they get.

        • Yossarian says:

          @Dooley:First off, I didn’t say they deserve what they get because their opinion might differ from mine. I said they deserve what they get if they base their purchases on some markdown percentage rather than whether the current price is a good — in their opinion — price.

          Something can be marked down 99% and still be something to avoid or not marked down at all and still be something to be sought.

          The question to ask isn’t how much the watch has been marked down from some arbitrary price, it is whether the current price is one the buyer is willing and able to pay.

          Second… I’m sure just about anyone is more willing to pay a lower price for an item they want. However, unless they know of someone selling the watch for $145 or $125 that willingness isn’t relevant. If there is a seller at $153 and no seller at $125, the choice is buy at $153 or don’t buy.

          How do the arbitrary prices make it difficult to comparison shop? If the watches in two different stores aren’t the same, the comparison is not as straightforward regardless of arbitrary pricing because it’s probably not an apples-to-apples comparison even with some fixed, metaphysically fair price. If the watches are the same, the comparison is elementary regardless of arbitrary pricing… just compare the actual prices, not some arbitrary markdown percentage.

  13. The_IT_Crone says:


    Is this some lame attempt to get another catch-phrase, so instead of “shrink” we’re getting “foiled?”

    • The_IT_Crone says:

      @The_IT_Crone: (just in case I’m not being clear, I don’t think the fact that this is post-worthy unless someone can prove it happened in the span of say, a week)

      • philmin says:


        It looks like 90% of the people posting here entirely agree with you. Stories like this actually hurt Consumerist’s credibility… there is zero substance, research, etc… its just a silly picture that could mean any number of things.

        • calquist says:

          @philmin: It is teaching readers to be observant. Since reading the consumerist I have learned to always peel back price stickers and investigate. And even if the prices are old, it still can make you think twice about if you really need the product to begin with.

          • idip says:

            @calquist: I have to ask. What do you buy then? All prices fluctuate.

            • calquist says:

              @idip: Well I realize that, but sometimes just pausing to think about prices can give you a second to re-evaluate whether you really need it or not. I didn’t mean that you can’t buy anything ever, but rumor has it that people spend a lot of money on things that they don’t really need.

  14. Slottsherre says:

    Hold your horses! This might not be what it looks like. I would guess that the price tag underneath is fairly old. We got the same thing going in my store, instead of removing the old tag, we just put the new on top. I’m pretty sure we got 2 year old price tags right behind newer price tags. And that’s probably the case here on Target.

  15. Flynn says:

    The Target by me does this routinely. It’s either that, or the “sale” price is the exact same as the old price below it, just with a “sale” cardboard thing tacked on. I went down the candy aisle one day just moving the clipped on “sale” price tag to expose the fact that the normal price was the exact same thing. Came back next week, and all the tags had been moved to cover up the original price again, but the original price tags still hadn’t been removed. So I slid ’em over again.

    If it was laziness, I wouldn’t think they’d take the time to go back and cover up the originals for about 20 items. I’d think someone would have noticed the original tag and removed/changed it. Nope.

    • acknight says:

      @Flynn: “As Advertised,” in this case, doesn’t necessarily mean on sale; it means it was in the advertisement at that price.

      Video game systems are routinely advertised and not discounted, but they still certainly qualify as “Advertised” items.

      In advert doesn’t necessarily mean on sale.

  16. bumpducks says:

    The original $2.14 is part of a 4 foot strip of plastic- this was the price when the planogram was initially installed. Since then the price of this item went up to $2.39 (and they simply printed up a paper sticker, not the whole 4 foot strip, no reason to waste resources).
    While it does say as advertised, it does not say that this is a sale price. They’re not trying to cheat anyone. Their prices are already low to begin with.
    If you came in to buy that item because you thought it was a good price in their circular, SO WHAT if that’s their new everyday price? I think target has excellent prices, even with inflation, and i’m willing to pay a little more to shop here.

    • ptkdude says:

      @bumpducks: Finally someone mentions the tag says “As Advertised” not “On Sale”.

    • Dansc29625 says:

      @bumpducks: The 4 foot strips are made to be loaded with paper price tags, They change prices probably about every week (oooo what a shocker). Looks like someone just didn’t do it right.

      No story here folks, unless making a big sign so as to draw your eyes to a item is considered underhanded.

  17. Anonymous says:

    I was in our local Target two weeks ago on a Sunday and found a tv stand I wanted, the sign said regular price $55.00 on sale for $45.00 unfortunately I did not have anyone with me and I was unable to load the box so I thought I would just come back Monday and bring my husband and thinking even if it’s not on sale $55.00 would not be a bad price to pay. Imagine my surprise when I returned on Monday to find out not only was it not on sale but the price was now $69.95. I had checked the codes on the product and signs on both days to make sure I was looking as the right price. Did I buy the unit?, not hardly. There were two boxes on the shelf Sunday and two boxes on Monday which told me it was not a new shipment with a price increase. People would still like to spend and help the economy but we are not stupid and stores need to realize that.

  18. Inail says:

    Good for this store for keeping prices in check.

    The price of this item, aluminum, has fluctuated almost as much as gasoline!

  19. SteveZim1017 says:

    Just cause it has the “as advertised” tag on it doesnt mean its on sale. it just means it shows up in one of their fliers. It is just a way to get your attention with a big fancy price tag.

    many times, especially in electronics, there is no change in the price whatsoever. it doesnt say “on sale”

    • mrgenius says:

      @SteveZim1017: That was my first thought too. Maybe I am in the minority, but I don’t really change my shopping pattern based on a “sale price” anyhow. I usually have an idea on what I am willing to spend on something and shop accordingly. If I think $50 is a good price for a wool sweater, I’ll buy on for $49.99. If it USED to be $100 and is now 49.99 or if it was ALWAYS 49.99, I don’t care.

      I guess people need to feel like they are getting a deal

  20. roshambo says:

    The 3 different prices thing is messed up but that aside, keep in mind that Target has sale items and advertised items. Sale items are discounted from the regular price, while advertised items are just items that are in the flyer and are being promoted but are not necessarily on sale or discounted. This could be one of those items.

  21. Aaron Meck says:

    I was just at Target yesterday and came across this pricing scheme: Double packs of Glade Scented Oil for $2.49 while the singles were $1.00 each. Of course it is hard to see that right away with all the red SALE $2.49 tags all over the shelves.

  22. kmg90 says:

    Its a conspiracy man

    They want make money off the mind protecting hats


  23. Anonymous says:

    You’ll notice the sign does not say SALE!
    It only says “As Advertised” you can advertise crappy prices all you want.

  24. farker says:

    I’ve worked in retail before. This is why we always had to THROW AWAY the old price tags, lest some clever customer removed the new, higher price tag!

  25. microcars says:

    I recall reading some blog awhile back that mentioned how Target “codes” it’s sales, I went and found it, don’t know if it still applies or if they changed the method since this was posted:

    “Full prices end in 9. Every time Target discounts, the final digit of the price drops. The lowest the final digit will go is 4. If you see something you want and the price ends in 4, buy it. You won’t get it for less.”

  26. Anonymous says:

    As someone who worked in retail, for you to have a ‘compare’ price you must have sold at least one of those items at that price to legally use the term ‘compare,’ in referencing a ‘sale’ price. That said, shop around. Do your homework. Know your prices before you go in to purchase an item. Use your coupons. Comparison shop in the same store with the store brands. If your goal is to get the best price, that’s what you’ve got to do!

  27. mwc5446 says:

    They are all doing it. Anyone see the regular DVD’s “on sale” at Circuit City? Regular price of $21.99? ha..

  28. AhTrini says:

    It’s legal for them to do so – raise the price one day before and reduce it for a “sale” the next day, but I am surprised that companies actually still do it.

  29. Anonymous says:

    I’ve nothing but good experiences at Target. Most recently, I bought a jewelry armoire on sale for half off ($75 instead of the regular price of $125) in Georgia. When I got the box home to Louisiana, I discovered it was damaged. I exchanged it at my home Target and unfortunately had another damaged piece (It was obviously damaged at the factory). There were no more armoires, but Target did refund my money and give me a rain check for the half off price, despite the fact that the furniture was never on sale at my home Target. The annoyance of hauling home two damaged pieces of furniture was made up for by the professionalism and understanding of the Target staff and managers.

  30. Anonymous says:

    I worked at Target for 6 months right after I graduated from college ( The joys of building a porfolio!) and worked for the Price Change team. And this is exactly the gig:

    You get a batch of Tags that look just like the ones hanging there. They are printed in different forms.
    Some are cardstock- they are temporary price changes and are not permanent. You get some that are printed on sticker paper. These are permanent price changes.

    Each tag has the prduct code ( Each target item has a 9 digit code), the location it belongs in the store, and when the tag was printed.

    You start at 6 am and change the prices on the store floor first- the items on shelves. Using the location on the tags, you change the tags and therefore the prices. You can sometimes remember locations that have their prices changed frequently. Sometimes only a penny or two every day, sometimes a couple of dollars once a month. But after a while you see patterns.

    And if we screw up our tags, we get in BIG trouble.Target price matches whatever their shelf says, no questions. So We have to be absolutely right where we put the tags, and get them out as quick before the store opens. Or write-ups for everyone!

    Now, Price Change only Changes prices, they don’t do Promotion. That way Price Change doesn’t know Sale Prices, and Promotion team doesn’t necessarily know what tomfoolery is going on unless they look REAL HARD.

    But yes- Target ups prices before Sales. They’re clever enough to do it a couple of weeks BEFORE sales so it doesn’t look too dubious… but if you know the gig, you know.

  31. Anonymous says:

    My best friend manages a Famous Footwear and they do this ALL the time. Especially when they run their buy one get one half price. They jack up the prices and in some cases it cost more to buy the shoes during BOGO then to have bought them before they were marked up.

  32. Anonymous says:

    Ok this is how it really works
    Item was regularly priced at $2.14 This week.
    Blame the economy – But the price is going up to $2.39 Next Week. To soften the Sticker Shock, for the next few days The new price is displayed, BUT the item is “on Sale” for $2.29.
    Now You know what the price will be, but you feel better knowing you are getting a discount, and next week you won’t be surprised when it comes off the sale price to the new Price.
    This isn’t just Target – at least every grocery store does this and probably other stores I don’t know about as well.

  33. Anonymous says:

    Notice that nowhere on the sign does it make any mention of a sale – only that the price was advertised. I’ve seen this a number of times at my local Target on items that were not discounted in any way. There is a different, yellow-colored tag that goes with items that are actually discounted.

  34. bohemian says:

    I think this one was just old price tags as others mentioned. But you absolutely have to know the going price of things shopping at Target and you should compare the unit pricing.

    I find odd pricing disparities like previously mentioned where a larger package of an item costs you more per unit than a smaller package.

    Keep a price book for all of your grocery items. Price check the going rates for other purchases before you go shopping. Most sales are total bullshit and that discount is actually the retail price. Sales are when the item temporarily drastically goes down or is being increasingly reduced because it is old stock.

  35. savdavid says:

    Was $2.14, magically jumped up to $2.39. Now Target has put it “on sale” at $2.29. Profit!!!

  36. Brian Johnson says:

    That happens all the time. I worked at Target and we would put up 10 signs that bad sales on them.

    What’s funny though is the team leaders and executive team leads don’t know why it happens.

  37. tworld says:

    I’ve seen that happen in Target, but in other stores too. I’ve gone to the Service Desk to ask for an explanation of why the regular price is lower than the sale price.
    They usually don’t have an answer, so I just don’t buy the item.

  38. globalman says:

    as a former target employee, i can vouch for the price perhaps being there before. lots of times, when they do the resets of the shelving, the labels are preprinted onto the white strip and they just put the whole strip in the slot on the front. i guess it helps the planogram team do it faster?

  39. gnimsh says:

    But their bacon is still half as expensive as the grocery store next to my target! $5.97 at Rainbow, $2.95 or so at Target. Both were the same brand (Oscar Mayer).

  40. Anonymous says:

    In Target’s defense it is not actually a sale. The item is clearly marked with an, “As Advertised” tag which means that the item is for sale as marked; entirely different from a sale. On the note of there being two tags. It is possible the second tag was placed there after a price increase occurred. The previous tag would not have been removed because the tags are all printed on a giant long strip of paper which requires ripping and tearing to remove the old tag.

  41. Terry Hale says:

    actually, here is what happened.

    When a plan-o-gram (basically instructions for how to set up an isle, and what merchandise goes where) sets, corporate sends out label strips that go across the entire shelf. The price changed and since it was only one item that’s price changed, the team of people who do the price changes in the store print out a replacement shelf label. Since corporate doesn’t send out new labels every time the price changes they put it over the part of the label that had the old price on it. If you look closely at the picture, you can see that the strip is one continuous piece with another label put on.

    It isn’t anything deceptive, i am sure if you look at the dates, the very bottom label is probably several months old, where the one that goes over it is probably a month or two old, then you have the sale label.

  42. Anonymous says:

    I have seen something similar at Kmart here in Australia. They put a product out advertised at a regular price one week, then advertised in store the next week as a “Special Price” and the jack up the price by 20% or more and state that the saving over the “Regular Price” is 40% savings, all totally not true and against the law! Have seen it three times now in 2 Kmart Stores.

  43. olaf91 says:

    Speaking as a former Target corp. employee … What would be interesting to know is when was this “sale” approved in relation to the price increase? Although it is correct to assume prices can go up (esp. in this economy) … keep in mind these sale decisions are made generally months in advance. So, is this really a “savings” at $2.29 when the item was priced at $2.14 at one time? If this change in price to $2.39 was some time before the decision to put it on the weekly ad (As advertised means it’s in the weekly store circular ad), then yes it would be legit. But if sale was planned knowing the price would increase before the weekly sale would be launch to consumers, then it is a bit of a sham. Overall, I know there are a lot of marketing message manipulations by stores like Target to make consumers “feel” like they are saving $$$. So, you have to really watch these promotions and price compare.