Your Brain Thinks 300 Cents Is Bigger Than $3

Perhaps you can use this new study to trick yourself into curbing your spending. Researchers found your brain interprets the difference between increasing from 3 cents 300 cents as being bigger than going from 3 cents to $3. So if you’re trying to talk yourself out of buying something that’s $200, visualize it it for a second as costing 20,000 pennies.

Behavior: $1? No Thanks. 100 Cents? You Bet. [NYT] (Photo: EricGjerde)