E*Trade Baby Buys Superbowl Ad

The E*Trade baby is back in this year’s Superbowl lineup. A series of ostensible outtakes are posted on YouTube. Highlight of the bunch: “I want to punch the economy in the face!” (baby cries).


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  1. boxiom says:

    This one better be good

  2. nicemarmot617 says:

    I frickin hate the Etrade baby. Actually, I hate all advertisements in which creatures who can’t normally talk, i.e. dogs, babies, are made to talk with special effects. The best thing about babies and cats and dogs is that they can’t talk. Not to mention the fake talking is always creepy.

  3. Ash78 ain't got time to bleed says:

    “Buy Quiznos stock. Ooga-chaka ooga-ooga-ooga-chaka!”

    /sick of babies

  4. unobservant says:

    Wow. Inappropriate behaviour is starting earlier and earlier these days. Lay off the BGH, kids.

  5. Plates says:

    Someone actually finds these ads not horrible?

  6. PoopsieDoodle says:

    I went to a movie last weekend, and this commercial was shown during the previews. People seemed really into it.

    (And no, the movie was not Paul Blart.)

    • Oranges w/ Cheese says:

      @PoopsieDoodle: Its part of the ads before hand – it played before Defiance AND Frost/Nixon >_<

    • kaptainkk says:

      @PoopsieDoodle: People that are really into it are not likely intelligent, which is most of the public.

      • Mirshaan says:


        That’s a bit of an overstatement that people who like these ads aren’t likely intelligent… The humor in those is pretty wry, and not low-brow… I find those ads pretty funny. I love how the baby’s cellphone ring is Rock Me Amadeus… guess that makes me un’tel’gent.

  7. Sunflower1970 says:

    I <3 these commercials. Glad there will be some new ones. I can’t even say why I love ’em. I’ll actually stop to watch one when it’s on TV, or if I’ve DVR’ed something and I’m FF thru the commercials, if I see the E*trade baby, I’ll rewind it to watch it. Besides the “I’m a Mac, I’m a PC” commercials, I’ve never done this to commercials before.

  8. laserjobs says:

    I wonder if this is coming out of the $800 million TARP money they received?

    All the finacial institutions buying Superbowl ads since the taxpayer is paying.

    • Mirshaan says:


      I’m pretty sure they have only applied for TARP money; they have not actually recieved any yet… therefore, we (taxpayers) aren’t paying for this one…

      If I’m wrong, link me a story so I can catch up, please… :)

      • SJActress says:


        Just because they haven’t received it doesn’t mean we aren’t paying for it, really. The money they spent on the ad could have been used for something else in order to take the pressure off the $800 million they WILL get.

  9. kaptainkk says:

    I would venture to say that people that find this type of commercial funny and actually laugh out loud when they watch have an IQ of less than 80.

  10. meechybee says:

    I love this campaign. It takes all the machismo-ball-busting of the trading floor and neuters it.

    I don’t think enjoyment of this is based on IQ (sorry, above) — more a matter of how you’re wired humor-wise. You either “get it” or you don’t. This will probably be the only commercial I’ll watch during the game.

  11. GuinevereRucker says:

    I get the humor, I just don’t like all the jokes.

    And Etrade is horrible. I had an account when I was new to investing, and the fees are crazy. Check out Zecco, they give you 10 totally free trades a month. The only beef I have with them is that their website doesn’t work on Safari, which is stupid.

  12. HogwartsAlum says:

    I find them weird and a little creepy. But for some reason I always watch.

    Not that I would ever use Etrade.

  13. kittenfoo says:

    I love this ad campaign. It winkingly acknowledges that most viewers won’t have diddly-squat to invest any time soon, and at least tries to get us to laugh despite the fact that we’re broke.

  14. AgentTuttle says:

    Talking babies are fucking creepy – Hello advertising people – creepy!

  15. ElizabethD says:

    The first time I saw an E Trade baby ad, I thought it was clever and funny. The next 1,000 times: not so much. Now I mute the commercial.

  16. JScott609 says:

    I absolutely love the campaign and this one made me laugh out loud for 20 seconds straight.

    As Sergeant Hulka said, “Lighten up, Francis.”

  17. catastrophegirl chooses not to fly says:

    i can’t remember which tax ad it is, probably turbo tax, but it has the presidents who are pictured on US currency all painted green and talking to a guy with a baby strapped to his front about how his baby is a deduction on this year’s taxes… features the line “i think your deduction needs a diaper change”
    my sister pointed out that the baby ‘acting’ in that ad is the e-trade baby

  18. LastVigilante says:

    Not that my day revolves around it, but did they change the voice of the main baby? It sounds different. Perhaps its just going through pre-pre-pre-puberty.