Behold The Shocking Popularity Of Chipotle's Burrito-Ordering iPhone App

Yesterday, a magical new application appeared in the iPhone App Store. What did it do? Well, it allowed you to order burritos from Chipotle (for pick-up). From your iPhone.

There’s apparently such a huge demand for this service that it broke the application.

From TechCrunch:

As it turns out, the company decided to pull the application after a few hours because of unexpected demand that was overloading its servers. User requests were timing out with enough frequency that the team decided it would rather hold off until it could offer a more enjoyable and reliable experience. The current goal is to have it back on the App Store in two weeks, along with some cosmetic changes (many of the user reviews that were left while the app was still available had some complaints regarding the user experience).

If you already downloaded it, the application will continue to work — but the rest of you will just have to wait until they figure out how to deal with the demand for hi-tech burrito ordering.

We wonder if this says more about people’s desire to use their phones to order food in new and different ways — or is it really just a commentary on how interminable a lunch-time line at Chipotle can be.

The Case Of The Missing Burrito [WaPo]