Best Buy is tired of their logo, so they’re testing a new one on those local guinea pigs at the Mall of America in Bloomington, MN. (Best Buy is headquartered in Minnesota, land of lutefisk, Garrison Keillor and Target.)
“Our intent is to get learning in an open way, not necessarily to ‘roll out’ anything in that store,” Best Buy CMO Barry Judge writes on his blog. “I need to emphasize that we have not decided to iterate our logo.”
The font is apparently modified from something called Klavika.
What do you think? Better than the gigantic yellow price tag? Will this give Best Buy a fresh new image? Or is this the same annoying ex-girlfriend with a new haircut?