Netflix will be start charging you $1 more per month to offset the costs of Blu-Ray movies, starting November 5. You have to opt-in to the Blu-Ray access, and the $1 surcharge, by going to “your account” and “add Blu-Ray access.” If you don’t already have Blu-Ray access on your account, then your membership price stays the same. Sounds like they needed to invent a way to make more money and this fee, admittedly small, seemed the best way to go about it. Copy of the email they sent subscribers, inside.
As you may know, Blu-ray movies are more expensive than standard definition movies. As a result, we’re going to start charging $1 a month (plus applicable taxes), in addition to your monthly membership charge, for unlimited access to Blu-ray movies.
The additional charge for unlimited Blu-ray access will be automatically added to your next billing statement on or after November 5th, 2008 and will be referenced in your Membership Terms and Details. If you wish to continue getting Blu-ray movies for $1 a month more, you don’t need to do anything. If not, you can remove Blu-ray access anytime by visiting Your Account at the Netflix website.
If you have questions about this change or need any assistance, please call us anytime at 1-888-638-3549.
-The Netflix Team