Tide: Different Loads For Different Scents?

UPDATE: Tide: Mystery Of Different Loads For Different Scents Solved!

Zack in Wilkes-Barre, PA would like to know why each of these three kinds of Tide laundry detergent gives you a different amount of loads – 48, 52 and 64. They all weigh and cost the same, they’re all “2X Ultra” formulation. The only difference is they have different scents, Clean Breeze, Mountain Spring, and Original. Can anyone crack this detergent dilemma?