Mott's Will Help You Water Down Your Juice If You Like

Here’s a perfect example of why you should always approach “healthy” labeling on food products with a skeptical eye. Summer did a quick side-by-side comparison of regular Mott’s apple juice with new Mott’s Plus Light. What she found was that except for a few added vitamins, the Light product was just Mott’s juice diluted by 50% with water—but selling for the same price as the 100% juice.

I’ll start by saying that I’m a fan of apple juice, but I’m not a fan of super-sweet beverages. So, for a few years now, I’ve been buying 100% apple juice and watering it down. 50% apple juice & 50% water is the perfect combo for me.

I was at Giant today in Phoenixville, PA and I found a sneaky little ripoff in the juice aisle. I found Mott’s 100% apple juice selling for $2.69. Then, right next to it, I saw another one of Mott’s products also selling for $2.69 — Mott’s Plus Light. The “plus” designation seems to come from the extra vitamins that they throw in there, that’s all. But the word “light” caught my attention because it’s a term that usually means lower sugar content (which is something that I’m always looking for.)

I checked the nutrition facts on the back of the bottle, and sure enough, it had half the sugar of the Mott’s 100% apple juice! Had I just found the perfect beverage for me?

Not so much. A more thorough investigation of the label made me realize the following:

Regular Mott’s | Light Mott’s
120 calories | 60 calories
240mg potassium | 120mg potassium
28g sugar | 14g sugar

And then, the final straw: I saw that the Mott’s Plus Light was 50% juice! I’m no math whiz, but it seems pretty clear that the Mott’s Plus Light is clearly watered-down apple juice being sold at exactly the same price as the Mott’s 100% apple juice. The Mott’s Plus Light label makes it appear so… so much healthier, and it’s clearly designed to trap carb- and sugar-conscious shoppers into buying half the product for the full price!

I’ll keep watering down my own juice; I don’t need to pay Mott’s to help me out with that one.

Yes, Mott’s Plus Light also comes with more of vitamins C & D as well as calcium, but with less iron and potassium, and you’ll be paying twice the price of regular Mott’s for what’s otherwise just watered down juice.