This "Labor Day" Car Ad Was Very Well Thought Out Indeed

Reader David asks:

What is with the pregnant woman drinking champagne in the ad on this page!?!

Oh, c’mon, David. She’s just having one for the road! Don’t be such a square.

Happy Labor Day everyone! (on the right)


Edit Your Comment

  1. Moosehawk says:


    If I were a woman, I’d love to go in to labor no where else than in a 2008 Toyota Sienna.

  2. xspook says:

    Replace the drink with a cigarette and that could be my sister :(

  3. Legal_Eagle_In_Training says:

    She looks like she’s at a company holiday party.

  4. firestarsolo says:

    It’s sparkling grape juice, you heathens.

  5. PatrickIs2Smart says:

    This is the stuff Failblog is made from…

  6. Sparkling cider anyone? Besides, and I’m asking this in all seriousness, can ONE drink during an entire pregnancy hurt a child? I am not a doctor, and don’t know the answer, so I welcome some informed comments.

  7. asujosh1 says:

    Actually, it looks like milk…

  8. ILoveVermont says:

    And once she’s behind the wheel, cruising the turnpike at 75, sans seatbelt (it’s so restricting!), she’ll pull out her cellphone and start yappin’ with her sister.

  9. snoop-blog says:

    lmao at the last line!!!!!

  10. Cupajo says:

    1. You don’t know she’s pregnant. And my rule of thumb as has always been, if you don’t actually see a baby coming out of the birth canal, don’t assume a woman is pregnant.

    2. You don’t know she’s drinking champagne. Could be sparkling cider or apple juice or what-the-hell-ever.

    3. Even if she’s drinking champagne and she’s pregnant, so what. Nobody ever got fetal alcohol syndrome because they’re mom had one or two sips of champagne.

    We’ve turned into a nation of worry-worts.

    • floraposte says:

      @Cupajo: I believe she has to be pregnant to make the Labor Day joke that’s the point of the ad.

      However, I agree with you and most of the posters here that there’s not exactly a medical consensus that one drink of champagne is damaging. That’s more of an American frenzy than a medically tested idea.

      • Cupajo says:

        @floraposte: “I believe she has to be pregnant to make the Labor Day joke that’s the point of the ad.”

        Fair enough, but I would hasten to point out that “We’re having a labor day sale” is not really a joke. Especially when it’s a sale that ends on September 2nd. Hell, maybe she’s just fat.

        • floraposte says:

          @Cupajo: I don’t think the sale itself is meant to be a joke, just that her pregnancy is meant to be a visual gag on the term. But I agree it’s not the most obvious thing in the world–then again, it doesn’t look like the most high budget of ads.

          @digitalhen: People aren’t suggesting there’s no such thing as FAS or that it’s a picnic. People are pointing out that there’s no evidence that a glass of champagne causes it, and that plenty of doctors are aware of that too.

      • Nytmare says:

        @floraposte: I’m pretty sure drinking during pregnancy is something that must be studied, not tested.

        • floraposte says:

          @nytmare: It gets its fair share of testing too, of course, in real life. But my sentence was pretty cracked out before it even got to “studied,” so fixing that to “supported,” which is what really makes sense, wouldn’t have helped the disaster up to then anyway. Ah, Fridays.

  11. dragonvpm says:

    Multiple fail…

    She’s drinking something out of a champagne glass (so regardless of what it is, you see it, you think champagne).

    Apparently while pregnant


    In relation to buying a new car.

    Knock that ONE drink back and go for a test drive, weee DUI. She looks fairly petite, baby notwithstanding, one drink consumed right before driving could possibly put her at the .08 BAC and/or it might affect her enough to be dangerous.

    Not the best thought out ad.

    • IndyJaws says:

      @dragonvpm: I do agree with the multiple fail. However to correct you on one thing, 1 drink would not put her at the .08 level. If she were 100 lbs, it would put her at max .029. Now, being pregnant, she’s probably closer to about 120 lbs (just guessing), where 1 drink would put her at a max .021. That’s assuming 1 glass of 4-5 oz. of wine. Drunk? No. Impaired? Probably not. But still really in bad taste!

      (Note: Looking at the various BAC charts on the web, it appears there is not a consensus BAC level by sex, weight and # of drinks. Guess we should probably pull out a breathalyzer!)

    • Rectilinear Propagation says:

      @All the it’s milk/non-alcoholic comments:

      If this were a photo or video of a real customer in a car dealership I’d be with you. However, this is an ad and in an ad if someone is holding a champagne glass it’s a pretty safe bet that we’re supposed to think that it has champagne or wine in it. They had to know that’s what most people would assume when looking at the ad.

      I’m with dragonvpm. A car ad is not high art or a complex novel. It’s pretty much WYSIWYG and what you see is a pregnant woman drinking out of a champagne glass standing next to the car they want us to buy. In real life you don’t know if she’s pregnant or if that’s alcoholic but for an ad this is very, very bad.

      @Mr_Mantastic: 0.0% is better than 0% when 0% is actually 0.4%.

  12. nicemarmot617 says:

    Oh whatever. An occasional drink while you’re pregnant won’t hurt the fetus. Now drinking and driving is another story!

  13. Adisharr says:

    That’s probably why she ended up pregnant in the first place.

  14. CowboyRob says:

    I feel bad for the lady that she didn’t get the pregnancy-enhanced boobs.

  15. revmatty says:

    My wife’s OB said that the main reason they say NO alcohol is because people have no self control or self awareness. If you tell everyone it’s OK to have an occasional drink while pregnant then a fair chunk of women will be knocking back a six pack every Friday and Saturday night, which would be excessive. A glass of wine with dinner now and then was OK with him, but you have to assume that the general public are idiots.

  16. digitalhen says:

    My girlfriend is an obgyn, and i’ve read the text books.

    Look up Fetal Alcohol Syndrome – [] It’s not pretty.

    • elwoodxrl says:

      @digitalhen: READ the textbooks, or LOOKED at the pictures?

      As far as the drinky…she’s not drinking it, she’s serving it to her man like any good woman should.

  17. ChuckECheese says:

    This is hilarious. People take themselves way too seriously. There’s a fine line between an occasional drink and turning your baby into a poster child for fetal alcohol syndrome. Maybe we could call the OP’s pic “fetal champagne-alcoholic syndrome.”

    Also, this reminds me of a hilarious Jane magazine prank a few years ago where women wore fake pregnancy bellies and went to bars and got drunk and bummed cigarettes off people.

  18. MyPetFly says:

    I heard she got preggers in the back seat of a, ’07 Sienna.

  19. says:

    I think the ad is hilarious. it’s clearly a JOKE, but for some, the humor is lost…I guess.

    I (and many other consumerist posters I’m sure) highly doubt that the woman is actually preggers. If so, then it’s sparkling cider. Lighten up, FOR REAL NOW.

  20. Mr_Mantastic says:

    Is 0.0% APR better than 0% APR?

  21. Cyfun says:

    You guys are all missing the point here. The Sienna is the father!!!

  22. ZaltanaGazelle says:

    My sister in law works for one of these agencies that put together newspaper advertisements. They send the job offshore, where many times the worker simply grabs some clipart and adds it to the advertisement. In this case, it sounds like the offshore worker didn’t understand what the American version of Labor Day really meant and it must have passed the stateside audit before being approved.

  23. MyPetFly says:

    Now we know the truth behind the ad…

  24. LouiseDeion says:

    Am I hallucinating, or is everybody else on this board very non-observant?

    There’s obviously OPAQUE WHITE LIQUID in the champagne glass. It’s milk.
    It’s obvious. It’s right there in the photo.

  25. zanthian says:

    In the original size of the ad, it is not possible to see the contents of the glass. The intent of the ad is what seems to be the issue.

  26. danger the pirate says:

    i need a fake add made up in the style of this one:



    I love big bill hell’s.

  27. danger the pirate says:

    *sigh* want edit button. ad only has one ‘d’. damn.

  28. mzs says:

    I remember my mother telling me that back when she was pregnant with me the doctor told her to have a glass of wine to calm her before bed. Also he told her that coffee in the morning helped with morning sickness. And there was nothing said about the bad effects of cigarettes. I was remarkably small at birth and I have sort of misshapen hands and feet now but this was in Poland in the ’70s so I don’t know what that says.

  29. mzs says:

    I forgot the best part, the same doctor told her she was infertile, and then I showed-up. Guess she should have tried a different doctor.

  30. lidor7 says:

    Yeah, it looks like milk. They just add the champagne glass to class it up.

  31. Japheaux says:

    I can’t believe you think that is champagne! It’s a glass that is catching the excess botox…..geeeeez.

  32. megsuma says:

    Ummm…call me a negative Nancy, but I’m going to vote that there is indeed alcohol in that glass.

    1. Holiday car sale = party
    2. Look at all those lens flares/stars
    3. 0% APR – you’d have to liquor me up to believe it

    but, come on, milk – out of a glass like that? my money is on some pina colada, a white russian, some other white mixed drink? I mean, come on, its party time and her baby is starting right – whether it actually is alcohol or not, this dealership is sending the wrong message. Pregnant women probably don’t need to be out on a car lot in the hot sun, but I’m not a doctor either.

  33. Miguel Valdespino says:

    I think the “pregnancy” looks like a bad Photoshop job. The bulge looks off center and her stance looks off.

  34. henwy says:

    Alcohol and pregnancy are usually only a big problem early on. Like most things, there’s a critical period where heavy alcohol intake can lead to fetal alcohol syndrome. It’s pretty much the first trimester that you want to avoid taking in alcohol and other potential toxins. That’s when you have a lot of nerve and brain cell development. After that, it’s not as big of a deal and the developmental issues are minimized.

  35. Kirk Douglas says:

    I thought the arrows were pointing at the obvious misspelling of Labour

    • mac-phisto says:

      @Kirk Douglas: sorry kirk, labour day was may 1st. this is labor day. that’s right – in this country, we celebrate the workers on a day completely separate from the day internationally recognized as workers’ day largely because of an event that occurred in this country.


      simple version: you may like to call it labour day in olde tyme land (or whither thou dost cometh), but here in america, we like to keep our adjacent vowel use to a minimum. =P
      personally, i think this ad is awesome. i’m going to tuck it away & run it as an attack ad when mrs. wino runs for president of her local MADD chapter in 15 years.

  36. SJActress says:

    The opaque white liquid could be UZO, a popular, HIGHLY ALCOHOLIC Greek drink. It tastes like liquorice (sp?).

    Also, you can drink alcohol while pregnant. A glass of wine everyday is good for the blood and the heart.

  37. Meisterjager says:

    The biggest fail from my perspective is them covering the front end of the car they’re trying to sell with a big cloud.

    Therein lies thy fail.