Target Generic Costs Less, But It's 1/2 Strength

Conventional thinking says that you should buy based on better unit price, but Target knows this and has figured out a way to trick you. On the left is a name brand joint-strengthener, on the right, Target’s generic. Going just by unit price, Target looks like the better deal. But let’s see what’s going on on the back label…

They’re not the same after all. The Target generic on the right is 1/2 the strength of the name brand on the left. How? Check the dosing…your recommended intake of the generic is twice as much as the name brand. So in this case, the generic is not only cheaper, it’s inferior.

It’s not enough to just read the price tags, also check out the product labels to make sure you’re really comparing apples with apples.

(Thanks to Bruce!)