JetBlue is launching a new fee, $7 for a pillow and an allergen-rebuffing blanket. It comes with a $5 coupon to Bed Bath and Beyond. It’s all part of what JetBlue describes as a “basket of fee changes” which they project will rake in an additional $50 million this year. I guess that’s someone’s idea of targeted marketing. “Guys, we need to figure out a way to hone in on this lucrative “buys blankets” crowd…”
JetBlue To Charge $7 For Pillow-Blanket Kit
By Ben Popken August 4, 2008
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