Chicago Tribune Picks Up Grocery Shrink Ray

The Chicago Tribune quoted me in a piece on the Grocery Shrink Ray. Paraphrasing a food science. expert, it says, “Broadly defined, packaging costs often outweigh ingredient costs, Hotchkiss said. And a penny shaved off packaging can translate into millions of dollars in savings for a high-volume consumer product.” This is interesting because it means the greatest cost savings come from reducing package costs, rather than ingredient amount. Which means if they’re reducing ingredient amounts, they’ve got to be really hurting. Maybe if I really wanted to do my part to help the economy I should have spent that stimulus check on juice, cereal, paper towels, mayonnaise and ice cream.

Rising costs give groceries nip and tuck [Chicago Tribune]