Rumors: Circuit City's "Unbeatable Price Guarantee" No Longer Unbeatable?

A tipster tells us that more than a year of hemorrhaging money is finally taking it’s toll on Circuit City. Rumor has it they will no longer be able to adjust items to below cost — even if they’re price matching.

“So much for our Unbeatable Price Guarantee policy… It’s amazing to me how much this company keeps digging itself further into its own hole.”

The Unbeatable Price Guarantee language on their website still claims:

Find a lower advertised price from another local store with the same item in stock, and we’ll gladly beat their price by 10% of the difference. Plus, if you see a lower advertised price within 30 days of your purchase with us, we’ll refund 100% of the difference.

Any truth to this?

Unbeatable Price Guarantee [Circuit City]