Not content with contaminating your mailbox or using your windshield wiper as coupon clip, Domino’s has found a new hi-tech method of distributing coupons using the concept of inertial mass combined with a transparent weatherproof barrier. Ok, it’s actually just a Ziploc filled with coupons and rocks. Reader Will arrived home to discover the baggies littering his driveway and those of his neighbors’. We assume that the rocks allow the lazy Domino’s employees to easily fling the bundles out of their car windows and help keep the baggie weighted down. Will’s letter, inside…
(sent to dominos via website)
I arrived home yesterday to find a zip top plastic bag in my driveway that contained several Domino’s coupons, a magnet, and several rocks. I thought it was just some trash but realized everyone on the street had a similar bag at the end of their driveway. I find this kind of advertising to be tacky at best and it may border on the illegal (littering). I deduced that the rocks provided some weight so that whoever was tossing them on driveways (and the sidewalk and some lawns) did not have to get out of the car.
Why can’t you send a flier through the mail like Papa John’s or Pizza Hut? Why did you choose to litter my street and sidewalks? Do I need to put a NO DUMPING sign on the front lawn? This has to stop. I want your assurance that this will not happen again and I think that it might be nice if the people responsible make a donation to the Sierra Club or Leave No Trace. Until that happens you have lost a customer.
Wow Domino’s, we are impressed. Utilizing the technology of rocks to distribute your coupons is genius. We suppose it beats having to pay to send them through the mail like virtually every other pizza joint in the country. Why not try good old-fashioned word-of-mouth advertising? Oh yeah, you would actually have to make good pizza for that to work, never mind.