Kmart has been catching some flack for selling young girls’ pants that bear the message “True Love Waits” on the front and back, reports TheBuzz Blog. According to their description, “These athletic pants boldly proclaim just where she stands by pointing out that “True Love Waits” in a large screen print on the front and back of these pants.” More, inside…
The BuzzBlog said,
A spokeswoman for Sears Holdings Corp., which owns Kmart, told The Buzz the pants have absolutely nothing to do with taking any kind of position, either way, on abstinence. “It was not associated with any group or any cause,” said Amy Dimond. “It was just a graphic put on the pants.”
Piper & Blue, Kmart’s private label brand, designed the sweatpants as part of its summer collection that hit stores in late April.
Although the pants were not designed to make a statement, Dimond admitted that “there may be some (customers) who made the (abstinence association), but it was not the intention.”
Dimond added that the sweatpants are going on markdown and a lot of the inventory has already sold through.
Perhaps this Feministing commenter said it best, “Because nothing says ‘I plan not to have sex until marriage’ like plastering text across your ass.”
Kmart: pants not meant for abstinence [TheBuzz Blog]