Ben Popken's Consumer Satisfaction Reader's Digest Article Online

My Reader’s Digest article on getting consumer satisfaction is up online. It’s chock-full of tips for being a savvy consumer, illustrated with real world success stories you first read on this site, stories like Mona “Hammer Granny” Shaw, Lona “I have a situation that you are going to fix for me today” Nicholle, Anne “Give me a reason to stick around” Braswell, and the little old lady WaMu hit with 20 overdraft fees. I break down techniques like Town Crier, Executive Email Carpet Bomb, Threaten to cancel, Dictate the Options, and Calling the Executive Suite as escalated customer service problem solving options when traditional methods fail. Check it out!

Satisfaction Guaranteed: The guerrilla guide to getting what you paid for (without getting arrested) [Reader’s Digest]