Skyy Tastelessly Tries To Capitalize On Absolut’s Mexican Gaffe

Skyy vodka issued a crass press release declaring their support for the Treaty of Guadalupe Hidalgo in response to an ad from rival Absolut that featured pre-Mexican-American War borders. We had no problem with the ad. We put up a poll. A majority of you had no problem with the ad. Not Skyy, though! They’re drunk with outrage and felt compelled to “[decry] Absolut vodka’s suggestion to redraw North [America’s] map.”

From the press release:

Today, SKYY® Vodka, the number-one vodka produced in the United States, spoke out against suggestions by Absolut® Vodka to disregard [the Treaty of Guadalupe Hidalgo,] as well as the joining of Texas to the Union in 1845, as depicted in Absolut’s recent advertising.

“Like SKYY Vodka, the residents of states like California, Texas and Arizona are exceptionally proud of the fact that they are from the United States of America,” said Dave Karraker, SKYY Vodka. “To imply that they might be interested in changing their mailing addresses, as our competitor seems to be suggesting in their advertising, is a bit presumptuous.”

Presumptuous, eh? Like assuming your press release won’t be picked up in Mexico? What are you saying to our southern friends? That you love their constrained borders and vastly inferior military? Yeah, that’ll go over well.

We’re not going to link to Skyy’s full press release and further promote their PR drivel. We already feel plenty dirty having stood in the center of their messy PR circle jerk.

(Photo: just_a_name_thingie)
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