Kraft Invents The Twinkie Of Bagels: "Bagelfuls"

Ever toast, spread cream cheese on, and eat a bagel, and be like, damn, this is taking too long? Kraft’s Bagelfuls, essentially, a bagel Twinkie, are for you. A “Bagelful” is a frozen bagel tube with cream cheese inside. They’re kept in the refrigerator and then toasted, microwaved, or even eaten straight from the box. If you’ve given up on life, be sure to try one of these delicious “Baglefuls.”

Kraft’s $100 Million Idea: Cream Cheese-Filled Bagels [Brandweek]