American Customer Satisfaction Drops

The American Customer Satisfaction Index (ACSI) dropped again for the second consecutive quarter to 74.9. Why does this matter? “When customer satisfaction declines, consumers have less enthusiasm for repeating experiences that no longer provide the same gratification,” says Professor Claes Fornell. AKA, they’ll be spending less money.

Customer Satisfaction Falls Again; Retail, Financial Services Down; Wal-mart, Home Depot at All-Time Lows [ACSI]