The American Customer Satisfaction Index (ACSI) dropped again for the second consecutive quarter to 74.9. Why does this matter? “When customer satisfaction declines, consumers have less enthusiasm for repeating experiences that no longer provide the same gratification,” says Professor Claes Fornell. AKA, they’ll be spending less money.
American Customer Satisfaction Drops
By consumerist.com March 27, 2008
- the unfriendly skies An Improved Spirit Airlines Still Comes In Last In Customer Satisfaction Survey
- (still) can't get no Survey Says: You Still Hate Your Cable Company, But Maybe A Little Less Than Before
- bottom of the barrel Only One Retailer Comes Out Smelling Worse Than Walmart In Latest Customer Satisfaction Surveys
- people have opinions Everyone Still Loves Chick-Fil-A; Chipotle, Not So Much
- surprise improvements Abercrombie & Fitch Sales Up Slightly Even If Customers Are Dissatisfied