DirecTV Raises Rates, Warns Customers Not To Switch To Cable

DirecTV is jacking up rates by 4% as of February 27 and is reminding newly disgruntled customers that DirecTV still ranks higher than cable according to the American Customer Satisfaction Index. Most customers can expect a $3-$5 increase, but don’t count on award-winning customer service.

Here are the new rates:

  • PREMIER™ $104.99/mo.;
  • LO MÁXIMO™ $104.99/mo.;
  • PLUS HD DVR™ $72.99/mo.;
  • PLUS DVR™ $62.99/mo.;
  • CHOICE XTRA™ $57.99/mo.;
  • FAMILIAR ULTRA™ $54.99/mo.;
  • CHOICE™ $52.99/mo.;
  • FAMILIAR™ $45.99/mo.;
  • PREFERRED CHOICE™ $32.99/mo.;
  • SELECT $45.99/mo.

Everyone with a package that isn’t still offered will pay an extra $3. Customers with a promotional rate won’t see an increase unless they switch packages.

DirecTV’s email to customers:

Effective February 27, 2008, the monthly price of some DIRECTV® programming packages will change.

Please click here (PDF) for pricing information in English and Spanish.


For seven years running, DIRECTV has had higher customer satisfaction ratings than cable, thanks to loyal customers like you. Thank you for your business.


According to the ACSI, DirecTV earned a D- in customer satisfaction, slightly beating out cable’s failing grade.
Not exactly service to boast about.

Q1 2007 and Historical ACSI Scores [American Customer Satisfaction Index]
(Photo: cmorran123)