Image courtesy of Target's in-house brand, Archer Farms, is going trans-fat free this year, announced the company today. The private label has over 2,000 products and "will be the first national store brand to eliminate added trans fats from its entire product line."

Target’s in-house brand, Archer Farms, is going trans-fat free this year, announced the company today. The private label has over 2,000 products and “will be the first national store brand to eliminate added trans fats from its entire product line.” “Now please,” begged the CEO, “Come back and shop at our stores. It’s not like we’re Sears.” [Reuters]

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