Wipe Your Butt With Designer Toilet Paper By Renova

Renova is selling the first “fashionable” toilet paper, available in four designer colors: Black, Red, Orange, and Green. Their catalog copy reads, “A voluptuous texture. Colors for an outstanding style. A warm mystery in every single olfactive moment. Soft and glamorous…A paper full of pleasure.”

Trendwatching says it’s part of the consumer trend of “premiumization,” whereby every product is available in “upgraded” form. Think premium vodkas, where you pay $10 more just to have a fancy backstory in a pretty bottle, and apply that mentality to every consumer good.

Renova… now you can talk out of your ass and wipe it at the same time!