Great Moments In Commercial History: The Game Store

Here we see a commercial for “The Game Store” in Hazleton, PA, starring Stevie Richards. Mr. Richards is a professional wrestler of some kind. Wrestling must not pay very well, because Stevie is in dire need of a new shirt.

Won’t someone please donate to the “Clothe The Wrestlers Of Pennsylvania” Fund?

If you’d like to nominate a commercial for our weekly series “Great Moments In Commercial History” send us an email at tips [at] consumerist [dot] com. Be sure to put “Great Moments In Commercial History” in the subject. To see other commercials that have been featured in the series, click here.


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  1. parad0x360 says:

    ahhh Stevie Richards, quite possible the worst wrestler in the history of the world. I bet he did the commercial for free as long as they let him hang around for a couple hours so he could get out of the cold.

    does the store look empty to anyone else? they have like 8 games

  2. The Big O says:

    “Possibly the wost wrestling in the history of the world”

    That’s a bit much, the guy was a champ in ECW and WWE. There have been, and will be, far worse wrestlers.

    If you put into context that this ad is for a store in PA, which was made during the hey day of ECW, you see why they brought in Stevie for it.

    None of you might get it, but at the time this was airing the audience they were going for, young men age 15-30, knew who he was.

    As for the outfit, it was part of his “gimmick,” which was to look like, well, a bafoon for the most part.

  3. Chaoss says:

    What’s going on in Hazelton, PA today?

  4. Scazza says:

    @The Big O: Wrestlings fake.

  5. StevieD says:


    Yea, but most of them wrestlers would kick both your and my butts without breaking into a sweat.

    As fake and orchestrated as the matches may be, there is no doubt that somebody is strong enough to pickup a 350 muscle bound opponent and drop his arse to the ground.

  6. Trowble (XBL/PSN) says:

    A new shirt? That’s too generous, just help him pay for the other half.

  7. omyard says:

    ECW, ECW, ECW!

  8. GinaLouise says:

    @Scazza: The funny thing about wrestling is that 90 percent of it’s real — the blood, the blows, etc. It’s just the outcomes of the matches that are predetermined, really.

    That said, I will happily donate money towards that missing 1/2 shirt for Mr. Richards.

  9. smitty1123 says:

    @parad0x360: Bullcorn. The worst wrestler in the world is clearly Hulk Hogan. I mean come on, a figure four leg lock is too complex for him. I’m surprised he doesn’t blow out a knee while trying to tear his shirt off. And the leg drop? Maybe if he did it as part of some sort of flip off the top rope, but now it’s just silly. That said, Suburban Commando was awesome.

  10. Sam says:

    @smitty1123: And don’t forget “3 Ninjas: High Noon at Mega Mountain.”

  11. Trae says:

    @Scazza: I think you mean “Wrestling’s” or “Wrestling is” – not “Wrestlings.”

    The key to sounding snobbish is to make sure you don’t make any major grammar mistakes while you do it. :P

  12. aduzik says:

    So, wait, this commercial isn’t from like 1987? At first I thought the half-shirt and the long, Nelson-esque hair was a tip-off, but I guess not. Also, kudos to the hypercreative team that came up with the name “The Game Store”. Really, first class job, guys.

  13. MSUHitman says:

    This is how Stevie Richards has dressed for his in-ring attire since his glory days in ECW in the mid-90’s.

  14. Scazza says:

    @Trae: @GinaLouise: @StevieD: Man, chill, it was just a joke. (please check for grammatical correctness)

  15. jaredbares says:

    Right to Censor!

  16. Trae says:

    @Scazza: I was making a joke too. :P