Chrysler’s new CEO Robert “Big Bob” Nardelli, formerly of Home Depot, has started cutting costs at Chrysler. The first to go will be the popular PT Cruiser, says the WSJ.
Chrysler, which is facing sluggish U.S. sales because of housing-market weakness and high fuel prices, this month announced an expansion of a restructuring plan unveiled in February, saying it would cut its North American hourly work force almost in half by 2010. The company has also made several high-profile executive appointments since Cerberus took over.
Meantime, Chrysler executives have also now decided to kill the entire PT Cruiser line after the 2009 model year, according to a dealer who was told of the decision this past week. The move further expands the auto maker’s push to eliminate slower-selling models. Chrysler, in announcing the expanded restructuring this month, said that it was dropping the PT Cruiser convertible, Chrysler Pacifica, Chrysler Crossfire and Dodge Magnum.
Also in the works, a new plan that would eliminate all passenger vehicles from the Dodge and Jeep brands. With all these models being dropped, there could be some deals to be had.