The latest installment of quietly shrinking packages arrives care of Dial’s Full Force Soap Bar. Once 4.5 ounces per bar, Dial now packs a mere 4 ounces of sudsy splendor.

Downsizing is a sneaky way to pass on a price increase because you are getting less for your money but may not catch the change. As is typical for many downsized products, the manufacturer diverts your attention from the net weight statement to something else “new”. In this case, they are calling it a “new grip bar” because ridges have been carved into it.

Soap bars are supposed to shrink in the shower, not on the shelf.

Dial Soap: The Incredible Shrinking Bar [Mouseprint]

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