Walmart Begins Holiday Toy Price War In October

It’s October, the new official start to the holiday shopping season. At least according to Walmart. They’re already discounting toys.

According to the Wall Street Journal, this is the earliest holiday price chop for Walmart. Last year the announcement came in mid-October. The year before that, early November.

“We’re starting early and aggressively with unbeatable prices on the items we know are on [childrens’] lists,” Wal-Mart’s chief toy officer Laura Phillips, said in a statement.

The 4th quarter represents 80% of toy sales, so with all the bad publicity and the credit crunch, retailers are concerned that this holiday season might suck.

Wal-Mart chops toy prices extra early [CNNMoney]
Wal-Mart Cuts Toy Prices In Early Start to Holiday Push[WSJ]

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.