New Giant-Sized Ads Visible From Airplane

The next time you fly, if you’re going in or out of a major hub you might have the delight and pleasure of seeing an ad 5 acres in size as you take off or land. Ad-Air is launching the new ads at airports in Atlanta, Los Angeles, London, Paris, Geneva, Tokyo and Abu Dhabi.

The first ads will go up in Abu Dhabi in October, and the company has said it’s already secured spaces next to airports in the other cities. The managing director of Ad-Air says the beauty of the ads is that they’re being placed in “clutter-free environments and moments free of any other commercial messages.”

From the site:

The Ad-Air product is straightforward, powerful and effective.

A unique advertising medium that targets airline passengers in their seats. Ad-Air reaches this highly desirable demographic and captive audience by placing advertisements of 20,000m2, approx 5 acres in size, flat on the ground alongside the flight paths in and out of the world’s busiest airports. Therefore, Ad-Air is offering advertising and sponsorship opportunities on an unprecedented scale.

The Ad-Air concept revolutionises ‘out-of-home’ advertising with the largest adverts to be seen from the air. This ‘record breaking’ new medium delivers a captive audience of millions of premium international passengers.

“Giant ads set for world’s busiest runways” [Reuters]

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(Image: Ad-Air)