Is Fuze Violating Labeling Law By Making Bogus Health Claims?

The always entertaining Center for Science in the Public Interest is irritated with Coca-Cola’s Fuze drinks because they make ridiculous health claims on their labels.

Some examples, emphasis ours:

Labels for Fuze Vitalize blackberry grape claim that its Vitamin A “helps reinforce resistance to colds, influenza & infections of the kidneys, bladder and lungs.”

Fuze Oolong Tea claims that “regular consumption of Polyphenols are associated with reduced risk of developing cardiovascular disease and certain cancers.”

The vitamin B3 in the four flavors of Fuze Refresh is “known to improve circulation and reduce the cholesterol level in the blood,” according to the Fuze web site. None of those claims have been approved by the FDA.

“Fuze drinks won’t do anything for your kidneys, your lungs, or your heart; nor will they lower your cholesterol or prevent you from catching a cold,” says CSPI senior nutritionist David Schardt.

What? But, but, Jessica Simpson drinks it!

It must prevent cancer if Jessica Simpson thinks it does. Ahem.

In addition to urging the FDA to crack down on Fuze, CSPI is also suing Coca-cola over another product— the truly bogus “Enviga” calorie burning drink.

Coca-Cola’s Fuze Beverage Makes False Claims of Reducing Risk of Cancer, Heart Disease, Flu, Kidney Infection, More [CSPI]