This IKEA Infographic Is Extremely Easy To Understand

BoingBoing has an infographic from IKEA that seems like a good idea at first, but then makes your brain hurt if you look at it for too long.

BoingBoing Reader Matt says:

This is a picture of Ikea’s “Optimal” shopping hours. At first glance, it seems like a good idea, and a good chart to follow. If you actually try to figure it out though, it makes no sense. It appears to be a 12 hour clock, but it also appears to reference 24 hour time. What?

Why did they choose this format? It sucks. We’ll translate:

M-F 10-9, sorta busy from 7-9.
S 9-9, Busy as hell. Show up before noon(ish).
Sun 10-8, Busy as hell. Show up before noon.

We posit that anyone who has ever tried to set foot in an IKEA after 12pm on a weekend is in possession of this information.

Bad info-graphic: Ikea shopping hours chart [BoingBoing]

UPDATE: A BoingBoing reader offers this revision.