Here’s the segment from last night’s i-Caught featuring Consumerist’s Meghann Marco talking about how consumers are using online videos to express their grievances.

We think the online video can be effective escalation tool, as it were, as long as you’ve made reasonable efforts to contact the company and exhausted normal channels. The guidelines for making a good complaint still apply. That said, everytime you make a consumer complaint video, a new kitten is born.

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