What's Up With All The "Special" Kinds Of Vodka?

Why are there so many different kinds of new vodkas, while brands of gin, rum and tequila stay the same?

Freakonomics thinks since other liquors have more unique tastes, while vodka is flavorless, it’s easy for a new guy to enter into the market, especially if they’ve got a fancy marketing campaign. For instance, the whole Grey Goose story is mere fanfaronade. Sidney Frank decided he was going to make a more expensive vodka that people would buy into because of its price and mystique driven backstory. France, oh, they are so refined… and not exactly renowned for their vodka distilleries.

Those who disagree may be guilty of drinking the packaging.

Is Vodka Different? [Freakonomics]
(Photo: What Rhymes With Nicole)