Macy’s is launching a new ad campaign that will feature “celebrities” tending their respective sections of Macy’s. Martha will be arranging her housewares, Jessica Simpson will be folding clothes, and Donald Trump… We’re not sure what Donald Trump will be doing. Maybe he’ll fire Jessica Simpson. Anyway, from the Chicago Tribune:

Other celebrities in the campaign include Sean Combs, Kimora Lee Simmons, Russell Simmons, Marc Ecko, Emeril Lagasse, Tyler Florence, Tommy Hilfiger and Kenneth Cole. Some ads also feature Tim Gunn, co-host of the TV show “Project Runway.” The ads were created by WPP Group’s JWT.

Macy’s has struggled to win over shoppers since converting 11 regional department store nameplates, including Marshall Field’s, to Macy’s last September. Last week, the retailer, with headquarters in New York and Cincinnati, posted a 77 percent decline in second-quarter profit on a 1.7 percent sales decline. Sales have declined for the past three quarters.

It’s like they sat around making a list of unlikable people, then threw in some fashion at the end.

Macy’s campaign turns to Donald Trump, Martha Stewart [Chicago Tribune]
(Photo:Vince Brown)

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