Mattel CEO's Online Video Apology For Millions Of Toy Recalls

Mattel CEO Bob Eckert posted a video apology for the millions of lead-tainted and faulty magnet toys they were forced to recall. In it, he apologizes, has himself and his company take full responsibility for the issue, and outlines specific new steps to insure product quality and step up inspection processes. This is the best corporate apology video we’ve ever seen.

Our trust is restored in Mattel, but what of other manufacturers? As more manufacturers start to look more closely at their supplies and production process, they’re going to discover more problems and defects that were flourishing right under their noses. We expect more recalls to come.

Message From Chairman & CEO [Mattel]